Growth & Product Marketing Manager - Financial Services

The role blends Growth Marketing, product GTM, and lifecycle management - building scalable marketing engines that connect product value to business growth.

1. Growth Marketing

- Build and own the full-funnel growth strategy

- Plan, execute & optimise campaigns across owned (email, app, WhatsApp, push) and paid (Meta, Google, X) channels.

- Leverage martech stack (CleverTap, AppsFlyer, Netcore) for journey orchestration, segmentation, and retargeting.

- Partner with analytics to identify growth levers, experiment rapidly, and scale high-performing journeys.

- Drive first-trade activation and reactivation funnels using data-led targeting.

2. Product Marketing

- Lead GTM for new product features and enhancements, drive product adoption.

- Create positioning, messaging, and communication briefs aligned with client personas (traders, investors, HNIs).

- Collaborate with Product, Design, and Compliance to deliver high-impact campaigns across digital touchpoints.

- Manage influencer & PR collaborations to amplify new launches and feature stories.

- Develop sales enablement content and internal training material for RMs, dealers, and front-line staff.

3. Performance Tracking & Reporting

- Track campaign effectiveness - from impressions to activation and revenue contribution.

- Maintain monthly dashboards mapping campaign cost, reach, conversion, and ROI.

- Build frameworks for continuous optimisation and benchmarking against competition.

Key Skills & Experience

- >=5 years of experience in growth, lifecycle, or product marketing, preferably in broking industry

- Strong understanding of digital funnels, user journeys, campaign ideation & creation.

- Understanding on client communication, product positioning & content.

- Hands-on with martech tools (CleverTap, Netcore, AppsFlyer, Mixpanel, Firebase).

- Excellent analytical ability - data to decision-making mindset.

- Strong storytelling and cross-functional communication skills.

- Comfort with a high-paced, multi-stakeholder environment.