Company Overview:

High Impact Talent is a specialized recruitment and talent advisory firm dedicated to bridging the gap between high-growth organizations and top-tier professionals. Operating at the intersection of executive search and strategic hiring, we partner with industry leaders across the technology, e-commerce, and SaaS sectors. Our mission is to scale high-performing teams by identifying talent that drives measurable business outcomes, fostering a culture of excellence and data-driven decision-making in the competitive Bangalore talent landscape.

Role Overview:

As a CRM, Growth & Performance Marketing Executive, you will sit at the center of our marketing operations, bridging the gap between user acquisition and long-term retention. You will work closely with the leadership team to design and execute multi-channel campaigns that drive user engagement and optimize marketing spend. Your day-to-day will involve balancing the technical execution of CRM automation with the creative strategy of paid media, ensuring that every touchpoint in the customer journey is optimized for conversion and lifetime value.

Key Responsibilities:

- Execute end-to-end CRM campaigns using platforms like WebEngage or MoEngage to drive user retention and improve customer lifecycle metrics.

- Manage and optimize paid acquisition budgets across Google Ads and Meta Ads Manager to ensure a healthy return on ad spend (ROAS).

- Build and refine sophisticated customer segments to deliver personalized messaging that increases conversion rates across the marketing funnel.

- Analyze campaign performance data through Google Analytics and internal dashboards to identify bottlenecks and growth opportunities.

- Collaborate with cross-functional teams to align marketing initiatives with broader business objectives and revenue targets.

- Maintain detailed reporting on key performance indicators to provide actionable insights for future marketing investments.

Required Skillset:

- Demonstrated expertise in managing CRM automation workflows and lifecycle marketing strategies using tools such as HubSpot, Clevertap, or Zoho CRM.

- Proven ability to manage and scale paid performance campaigns on Google and Meta platforms with a focus on data-backed optimization.

- Strong analytical proficiency in Google Analytics and advanced Excel/Google Sheets for data modeling, cohort analysis, and performance reporting.

- Exceptional communication skills to articulate complex marketing strategies and campaign results to internal stakeholders.

- Ability to thrive in a fast-paced, on-site environment in Bangalore, balancing multiple campaigns and shifting priorities with ease.

- A structured approach to problem-solving, with a keen eye for detail in managing marketing funnels and customer journey mapping.

Tags: CRM, Performance Marketing, Growth Marketing