About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand:

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact:

Reporting of the role:

This role reports to: AOR Lead

3 best things about the job:

1. Pivotal Transformation Mandate: Opportunity to serve as the chief digital strategist and visionary for one of the top advertisers in the country, driving high-impact digital transformation agendas across products, media, and data ecosystems.

2. Enterprise-Wide Scope: Direct authority over corporate digital planning principles, end-to-end (E2E) solution frameworks, and corporate Test & Learn engines that scale directly to brand teams.

3. Connective Strategic Role: Act as the strategic bridge between high-level planning, operational execution, and pioneering digital innovations across product, data, creative, and analytics.

In three months:

- Audited existing client digital ecosystems, planning frameworks, and operational workflows to identify digital transformation gaps and acceleration opportunities.

- Established standardized digital planning principles and set baseline standards for social media excellence across client account portfolios.

- Built key working relationships with C-suite stakeholders, brand leads, cross-functional agency discipline leads, and strategic technology partners.

In six months:

- Spearheaded a corporate-level Test & Learn agenda, evaluating emerging platforms, AI tools, and digital solutions while qualifying actionable learnings for brand cascading.

- Architected integrated digital solutions combining product development, data strategy, dynamic creative, and advanced analytics for major client initiatives.

- Designed and published thought leadership papers, playbooks, and best-practice frameworks around modern digital planning, efficiency, and social effectiveness.

In 12 months:

- Established a best-in-class digital transformation framework that measurably enhances media efficiency, creative effectiveness, and overall business growth.

- Scaled corporate-level Test & Learn pilot successes across all individual brand business units and category teams seamlessly.

- Led transformational strategic narratives and E2E digital solution proposals for major enterprise client growth initiatives and new business pitches.

What your day job looks like:

- Thought Leadership & Digital Innovation: Serve as the chief advocate and authority on client digital transformation, regularly delivering strategic insights on emerging technologies, platform evolutions, AI applications, and market trends to CXO stakeholders.

- Strategic Digital Planning & Principles: Define, implement, and govern modern digital planning principles across all client portfolios, ensuring media plans deliver against holistic business transformation goals.

- Social Excellence & Emerging Media: Drive social media planning and strategy standards, embedding dynamic creative optimization (DCO), social commerce, creator frameworks, and channel best practices into core client operations.

- Enterprise Test & Learn Engine: Lead the corporate-level Test & Learn wagon, establishing structured experimentation frameworks to validate new channels, tools, and approaches, qualifying learnings, and cascading operational playbooks to brand teams.

- Integrated E2E Solutioning (Product, Data, Creative & Analytics): Synthesize capabilities across product management, data architecture, creative execution, and marketing analytics to design unified, end-to-end digital solutions that solve complex client challenges.

- Efficiency & Effectiveness Initiatives: Proactively identify and execute efficiency and effectiveness optimizations across processes, tools, and media buying models to maximize return on client investment.

- Bridge Between Strategy, Execution & Innovation: Serve as the crucial connective tissue connecting high-level strategic planning with day-to-day execution teams, ensuring innovative digital ideas and technology capabilities are translated into flawless operational execution.

Skills and Experience:

- 12+ years of progressive leadership experience in digital strategy, product solutioning, digital media planning, or delivering end-to-end (E2E) digital solutions within a tier-one media agency, consultancy, or global enterprise ecosystem.

- Digital Strategy & Transformation Mastery: Proven track record of architecting enterprise digital strategy / roadmaps, establishing digital planning principles, and steering business growth for large-scale enterprise clients.

- Integrated Solutioning: Deep expertise in unifying product capabilities, data strategy/CDPs, creative production, and advanced analytics into seamless, multi-channel marketing solutions.

- Test & Learn Governance: Strong experience designing enterprise experimentation frameworks, evaluating digital pilots, qualifying ROI, and cascading operational playbooks across matrixed brand teams.

- Social & Digital Ecosystem Expertise: Thorough understanding of the global digital landscape (Meta, YouTube, Snapchat, Programmatic, Commerce Media, Emerging Platforms) spanning paid, organic, and creator-led approaches.

- Efficiency & Optimization Drive (desirable): Track record of driving structural media efficiency, workflow automation, and campaign effectiveness frameworks that yield measurable business impact.

- Executive Presence & Senior Influence: Outstanding presentation and storytelling skills, with demonstrated experience acting as a trusted advisor to senior clients, CMOs, and executive stakeholders.

- Bridge-Building & Cross-Functional Leadership: Proven ability to collaborate across planning, creative, data, technology, and execution teams to drive alignment and bring breakthrough ideas to fruition.

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.