Posted by
Posted in
Sales & Marketing
Job Code
1742401

Our client is one of the fastest growing prescription based Nutraceutical company. Our client seeks Group Product Manager (GPM) to handle multiple prescription brands, drives strategic and operational marketing plans, and ensures scientific, regulatory, and commercial alignment across the product lifecycle.
Key Responsibilities:
Brand Strategy & Portfolio Management:
- Develop and execute strategic and operational plans to grow market share and profitability for prescription brands
- Manage full Product Life Cycle (PLC) including pre - launch, launch, and post - launch activities
- Identify new product opportunities and build business cases for future prescription therapies
Marketing & Promotional Planning:
- Create scientific and promotional materials (VA, LBLs, digital campaigns, CME content) tailored to prescribers
- Design and implement marketing plans aligned with therapy area needs and prescriber behavior
- Drive digital engagement strategies for HCPs and patient support programs (PSPs)
Market Intelligence & Research:
- Conduct primary research, competitor analysis, and customer insights to refine brand strategy
- Track business performance, secondary sales, and therapy - area trends to identify growth opportunities
Cross - Functional Collaboration:
- Work with medical affairs, regulatory, market access, sales leadership, and global marketing teams to ensure compliant and effective execution
- Coordinate with communication agencies and KOLs for scientific and promotional initiatives
Stakeholder & KOL Engagement:
- Build strong relationships with prescribers, medical specialists, pharmacists, and formulary committees
- Organize advisory boards, round tables, CMEs, and scientific events to strengthen brand presence
Team Leadership & Training:
- Mentor junior product managers and collaborate with sales teams to enhance product knowledge and execution quality
- Conduct product training programs and support field force capability building
Required Skills & Competencies:
- Strategic thinking and ability to translate therapy insights into actionable brand plans
- Analytical skills for interpreting clinical data, market trends, and sales performance
- Scientific communication skills to engage HCPs and internal teams effectively
- Financial acumen for managing promotional budgets and forecasting
- Leadership & stakeholder management across cross - functional teams
- Adaptability to evolving therapies, regulatory changes, and market dynamics
Qualifications & Experience:
- Education: B.Pharm / M.Pharm / MBA preferred
- Experience: Typically 7 - 12 years in pharmaceutical marketing, with strong exposure to prescription brands and therapy - area marketing
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Posted by
Posted in
Sales & Marketing
Job Code
1742401