Group Product Manager/Marketing Manager - Cardiology

GPM / MM - Cardiology

This role will be responsible for Cardiology Therapy portfolio and country guardianship of assigned countries.

Areas Of Responsibility :

- Develop annual Brand plans/Therapy plans comprising innovative strategies in-clinic/digital/pharmacy/patient level to drive top-line achievement, and ensure sustainable growth and profitable business of assigned therapies in alignment with the global strategy.

- Converting strategies into creative and effective promotional mix/ tactics to attain Therapy/brand leadership, customer loyalty, and team motivation.

- Analyzing and allocating resources amongst therapies and brands commensurate with product life-cycle and market opportunity.

- Continuously evaluating the effectiveness of strategies and promotional plans as per the market trends and dynamics as well as the financial status and modifying/ customizing them to achieve the objective.

- Effectively communicating with the sales team using various media and briefing/ guiding them to improve in-clinic performance and excel in the execution of strategies.

- Extensively analyzing market scenario (IQVIA), internal sales, prescription data, and competitors' information to monitor assigned therapies and brands' health and build necessary market insights.

- Doing fieldwork to build and maintain relationships with the country's KOLs and KBLs related to assigned therapies as well as to collect market insights from multiple stakeholders.

- Identifying new products in segments of interest and ensuring successful new launches and portfolio management.

- Market Research to identify the therapeutic gaps at the level of HCPs/Patients/ Therapies/other stakeholders.

Travel Estimate : Up to 30 % will be travel time.

Job Scope :

Internal Interactions : Across Functions and Hierarchy.

External Interactions : Customers, Vendors, Agencies, Societies.

Job Requirements :

Educational Qualification : B.Pharm, MBA (Marketing).

Skills : Marketing and Selling Skills, Team management skills.

Experience : 10 - 12 years.