Group Product Manager - Lead Acquisition & Growth

Group Product Manager - Lead Acquisition & Growth

We are looking for an experienced Group Product Manager to lead the Lead Acquisition & Growth charter, owning the strategy, roadmap, and execution of products that drive both online and offline lead generation, optimize customer acquisition funnels, and accelerate business growth.

This role will focus on building scalable products that power digital customer acquisition while also enabling offline channels such as field sales, channel partners, referrals, and events. You will work closely with Engineering, Design, Marketing, Sales, Operations, Data Science, and Leadership to build products that maximize lead quality, conversion, and customer acquisition efficiency.

Key Responsibilities:

- Own the product vision, strategy, and roadmap for Lead Acquisition & Growth across online and offline channels.

- Build and scale products that drive customer acquisition through organic, paid, referral, partner, and field sales channels.

- Design and optimize end-to-end lead acquisition journeysfrom discovery and lead capture to qualification, assignment, nurturing, and conversion.

- Develop products that support offline lead generation through field sales, channel partners, inside sales, events, retail touchpoints, and referral networks.

- Build capabilities for lead capture, lead routing, lead scoring, CRM integrations, campaign attribution, and sales workflow automation.

- Partner with Marketing, Sales, Growth, and Operations teams to improve lead quality and conversion across all acquisition channels.

- Drive organic growth initiatives through SEO, website optimization, content discovery, landing pages, and customer journey enhancements.

- Lead experimentation using A/B testing, personalization, funnel optimization, and data-driven decision-making.

- Define and monitor acquisition metrics, identify funnel bottlenecks, and continuously improve customer conversion.

- Work closely with Engineering and Design teams to prioritize, build, and launch scalable growth products.

- Mentor Product Managers and foster best practices in product discovery, execution, and experimentation.