Group Product Manager - Gastro/Ortho/Cardio-Diabetes

KEY RESPONSIBILITIES:

Strategic Planning & Brand Management:

- Drive the creation and execution of long-term and short-term brand strategies to achieve portfolio targets.

- Lead the annual brand planning process, ensuring alignment with business unit goals and organizational vision.

- Conduct SWOT analysis and apply insights to guide strategic initiatives.

Team Leadership & Cross-Functional Collaboration:

- Manage and mentor a team of Product Managers and/or Associate Product Managers to deliver brand objectives.

- Collaborate closely with cross-functional departments such as Sales, Medical Affairs, R&D, Regulatory, Supply Chain, and Finance to ensure cohesive brand implementation.

- Lead internal and external stakeholder engagement to support marketing campaigns and field team enablement.

Marketing Execution:

- Drive the conceptualization and execution of marketing campaigns - both digital and traditional - tailored to HCP engagement and patient awareness.

- Develop compelling promotional material (VA, LBLs, newsletters, digital content, apps, etc.) aligned with brand strategy.

- Ensure consistent field force alignment and effective implementation of marketing plans through regular connects and training.

Market Intelligence & Innovation:

- Analyze market trends, customer behavior, and competitive intelligence to identify growth opportunities.

- Leverage primary research and KOL interactions to inform and refine marketing strategies