Group Product Manager - Demand Experience: 10+ Years | Location: Bangalore

What You Will Do:

1. Own the Demand Product Roadmap:

- Define and own the roadmap for demand-side products and customer journeys.

- Identify opportunities across the funnel - acquisition, discovery, consideration, conversion, repeat, and retention.

- Translate business problems and customer insights into clear product requirements.

- Prioritize initiatives based on customer impact, business value, and execution complexity.

2. Drive Customer Discovery & Conversion:

- Improve how customers discover products and categories on the app.

- Own product experiences around search, browse, recommendations, merchandising, personalization, and discovery.

- Identify friction points across the customer journey and build solutions to improve conversion.

- Develop experiences that help customers discover better-quality products and understand why the app recommends them.

3. Build Personalization & Recommendations:

- Build and evolve personalized experiences based on customer behaviour, preferences, purchase history, and context.

- Partner with Data Science and ML teams to improve recommendation systems.

- Develop relevant product, category, and offer recommendations.

- Build contextual experiences based on factors such as time, location, occasion, basket, and customer lifecycle stage.

4. Drive Frequency, Basket Size & Retention:

- Identify product opportunities that increase customer frequency and lifetime value.

- Build experiences to improve repeat purchase, cross-sell, upsell, and basket expansion.

- Develop solutions around replenishment, subscriptions, reminders, recommendations, and relevant nudges.

- Understand customer cohorts and identify opportunities to move customers from occasional to habitual usage.

5. Demand Forecasting & Customer Intent:

- Work closely with Supply Chain and Data teams to translate customer demand signals into actionable insights.

- Build products that capture and predict customer intent.

- Identify emerging demand patterns across customers, categories, SKUs, locations, and time periods.

- Improve the connection between customer demand and product availability.

6. Pricing, Promotions & Offers:

- Partner with Category, Growth, and Business teams on demand-side pricing and promotion products.

- Build frameworks to understand price sensitivity and promotional effectiveness