Interested candidates: Please share resume on garima.bansal@consultstm.com

Role Overview:

As the Group Brand Manager, you will be the driving force behind shaping and executing brand strategies for a portfolio of our key products. Your day-to-day will involve collaborating closely with cross-functional teams including marketing, sales, product development, and market research to ensure consistent brand messaging and impactful campaigns. You will be instrumental in understanding consumer insights, identifying market opportunities, and translating them into actionable brand plans that drive growth and enhance brand equity. Your work will directly impact customer perception, market share, and ultimately, the company's bottom line.

Key Responsibilities:

- Develop and implement comprehensive brand strategies that align with overall business objectives, targeting specific customer segments and driving brand preference.

- Lead the development and execution of integrated marketing campaigns across various channels, ensuring consistent brand messaging and maximizing ROI.

- Conduct in-depth market research and competitive analysis to identify emerging trends, consumer needs, and opportunities for brand growth.

- Oversee the new product development process from ideation to launch, ensuring alignment with brand values and market demand.

- Manage the brand budget effectively, optimizing resource allocation to achieve maximum impact and measurable results.

- Collaborate with sales teams to develop and implement go-to-market strategies for new and existing products, driving sales growth and market penetration.

- Monitor and analyze brand performance metrics, identifying areas for improvement and implementing corrective actions to achieve targets.

- Build and maintain strong relationships with key stakeholders, including advertising agencies, media partners, and internal teams, to ensure seamless execution of brand initiatives.

Required Skillset:

- Demonstrated ability to develop and execute successful brand strategies that drive business results.

- Proven expertise in conducting market research, analyzing consumer insights, and identifying market opportunities.

- Strong understanding of marketing principles and best practices across various channels, including digital, traditional, and social media.

- Excellent communication, presentation, and interpersonal skills, with the ability to influence and persuade stakeholders at all levels.

- Ability to work collaboratively in a fast-paced, dynamic environment, managing multiple projects simultaneously and meeting deadlines.

- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.