Posted By
Posted in
Sales & Marketing
Job Code
1617933

We are seeking a Group Account Director for an award winning PR Agency.
Job Profile:
Client Management:
- Serve as the primary point of contact for high-profile clients, ensuring their needs and expectations are met or exceeded.
- Provide proactive strategic counsel to clients on Public Relations initiatives, crisis management, and overall communications strategy.
- Develop and implement high impact, comprehensive Public Relations campaigns for clients.
- Accountable for client retention, proactively deals with customer escalations, and is expected to resolve the same independently.
-Play a SPOC role on a minimum of 3 critical client in their portfolio and facilitate integration across the portfolio.
- Handles a portfolio of 3 Crore and ensures client retention of 90%
Business Development:
- Formulate and execute the portfolio business plan with a focus on not just retaining business but also growing the business following the parameters set in the business plan and ensuring healthy vitals.
- Identify and pursue new business opportunities to drive agency growth
- Develop proposals and pitch presentations for potential clients
- Manages manpower cost as per business plan for their portfolio.
- Lead and mentor account teams, fostering a collaborative and high-performance culture.
- Oversee the work of the team, providing guidance and support as needed.
- Conduct regular team meetings to review progress, address challenges, and celebrate successes.
- Identify training and development needs within the team and coordinate appropriate training programs.
- Oversees and is highly involved in client delivery. Provides clear written and verbal instructions to group members and provides clarity on expectations.
- Work closely with Finance and Admin teams to ensure timely billing, payments, and administrative functions.
- Ensures all operational tools like Skribe, and Talkwalker are used across the team
Collaboration and Communication:
- Communicate effectively with senior management, providing regular updates on account performance and strategy
Requirements:
- 13-15 years of experience in Public Relations, communication, and client servicing. Good client management and negotiation abilities to be able to convince and manage clients.
- Experience in our solutions and programs. Should have worked on large plans and strategy and managed a team.
- Should have entrepreneurial and professional capabilities with impeccable written, and verbal communication and presentation skills.
- In addition, s/he will have a record of successfully stewarding client budgets through planning, resource management, forecasting, and vendor negotiations; and s/he also can help solicit and win new business.
- Proven managerial skills and ability to attract, motivate, retain, empower, and coach staff, and will possess the vision, insight, and confidence necessary to manage a team.
- Experience with new business development and managing client portfolios of a minimum of 1 Crore and more.
- Craft and develop newsworthy pitches, recommend appropriate media strategies, and build relationships with journalists and social media influencers to achieve clients- business goals.
- Demonstrate practical and advanced understanding of visual communications, social media, and the digital landscape and how to incorporate these channels into client programs.
- Ability to work under high-pressure situations.
- Understanding of stakeholders and strong existing relationships.
- Should have digital capabilities of online reputation management applicable to Public Relations
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Posted By
Posted in
Sales & Marketing
Job Code
1617933