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Job Views:  
373
Applications:  16
Recruiter Actions:  11

Job Code

1617933

Group Account Director - PR Agency

NETSYSCON CONSULTING LLP.12 - 16 yrs.Mumbai
Posted 2 months ago
Posted 2 months ago

We are seeking a Group Account Director for an award winning PR Agency.

Job Profile:

Client Management:

- Serve as the primary point of contact for high-profile clients, ensuring their needs and expectations are met or exceeded.

- Provide proactive strategic counsel to clients on Public Relations initiatives, crisis management, and overall communications strategy.

- Develop and implement high impact, comprehensive Public Relations campaigns for clients.

- Accountable for client retention, proactively deals with customer escalations, and is expected to resolve the same independently.

-Play a SPOC role on a minimum of 3 critical client in their portfolio and facilitate integration across the portfolio.

- Handles a portfolio of 3 Crore and ensures client retention of 90%

Business Development:

- Formulate and execute the portfolio business plan with a focus on not just retaining business but also growing the business following the parameters set in the business plan and ensuring healthy vitals.

- Identify and pursue new business opportunities to drive agency growth

- Develop proposals and pitch presentations for potential clients

- Manages manpower cost as per business plan for their portfolio.

- Lead and mentor account teams, fostering a collaborative and high-performance culture.

- Oversee the work of the team, providing guidance and support as needed.

- Conduct regular team meetings to review progress, address challenges, and celebrate successes.

- Identify training and development needs within the team and coordinate appropriate training programs.

- Oversees and is highly involved in client delivery. Provides clear written and verbal instructions to group members and provides clarity on expectations.

- Work closely with Finance and Admin teams to ensure timely billing, payments, and administrative functions.

- Ensures all operational tools like Skribe, and Talkwalker are used across the team

Collaboration and Communication:

- Communicate effectively with senior management, providing regular updates on account performance and strategy

Requirements:

- 13-15 years of experience in Public Relations, communication, and client servicing. Good client management and negotiation abilities to be able to convince and manage clients.

- Experience in our solutions and programs. Should have worked on large plans and strategy and managed a team.

- Should have entrepreneurial and professional capabilities with impeccable written, and verbal communication and presentation skills.

- In addition, s/he will have a record of successfully stewarding client budgets through planning, resource management, forecasting, and vendor negotiations; and s/he also can help solicit and win new business.

- Proven managerial skills and ability to attract, motivate, retain, empower, and coach staff, and will possess the vision, insight, and confidence necessary to manage a team.

- Experience with new business development and managing client portfolios of a minimum of 1 Crore and more.

- Craft and develop newsworthy pitches, recommend appropriate media strategies, and build relationships with journalists and social media influencers to achieve clients- business goals.

- Demonstrate practical and advanced understanding of visual communications, social media, and the digital landscape and how to incorporate these channels into client programs.

- Ability to work under high-pressure situations.

- Understanding of stakeholders and strong existing relationships.

- Should have digital capabilities of online reputation management applicable to Public Relations

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Posted By

Job Views:  
373
Applications:  16
Recruiter Actions:  11

Job Code

1617933

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