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Job Description: 1. Handle all CMI work for private labels of the company - NPD, Packaging, communication etc for a range of Grofers brands across categories 2. Improving our businesses understanding of Consumer Insights and translating that into action that provides better solutions for customers aimed at growing the private brands 3. Deep dive into consumers/ customers behaviors and decision making to identify insights through which we can increase their preference for our brands 4. Should have experience in Brand Health Tracking - Equity & Communication Effectiveness, Ad Hoc Studies (Concept tests, U&A, Communication Development Test, Product Test) 5. Adept in handling qualitative researches - Ethnography, FGD- s, IDI- s, Dyiads, Content analysis 6. Recruit and guide best-in-class partners/ research agencies to support process 7. Develop processes of routinely gathering and analyzing customer data from different sources to be able to gain insights on a continuous basis, and documenting the same What we require: - MBA (Marketing) or Masters in Psychology / Economics / Statistics - Minimum 5 years of experience in consumer insights domain in FMCG / Retail / E-commerce with a mix of qualitative and quantitative studies - Prior experience in FMCG market research is mandatory (either in company/agency) - Experience in shopper marketing/ shopper insights, digital insights, brand marketing a plus - Combination of FMCG + Research Agency experience would be ideal, however, profiles who have worked only in market research agencies, or only in FMCG companies also would be considered - Adept at developing strong relationships with internal partners, stakeholders and insights partners ensuring consumer-centric insights agenda is delivered against objectives. - Excellent project management skills: ability to manage multiple projects in deadlines; delivering actionable insights within the time and budget. - Experience breaking down and summarizing research information for verbal and/or written communication across a variety of audiences. - Open to working in a fast paced, unstructured environment

Gurgaon/Gurugram

Grofers - Manager/Senior Manager - Consumer Insights 

Job Description for Grofers - Manager/Senior Manager - Consumer Insights  in Blinkit in  Gurgaon/Gurugram for (5-6) years of experience. Apply Now!

Grofers - Manager/Senior Manager - Consumer Insights  | iimjobs.com