Job Description:

Grip Invest is a leading Online Bond Platform Provider (OBPP) offering investment-grade rated Corporate Bonds, SDIs, and Corporate FDs to retail investors.

We empower the investors with secure fixed-income opportunities designed to bring stability to the portfolio available at a low minimum investment of INR 1,000.

Founded on June 17, 2020, Grip Invest has achieved 35% month-on-month growth, establishing itself as one of India's fastest-growing platforms in this space.

Rooted in fintech innovation, our mission centers on people: a diverse team of strategic thinkers and problem-solvers collaborates across client services, technology, and operations to shape the future of accessible investing.

Grips Offerings Include:

Grip Invest provides retail investors with a curated selection of investment-grade fixed-income opportunities, including Corporate Bonds, Securitised Debt Instruments (SDIs), and Corporate FDs.

- Corporate Bonds

Corporate Bonds are debt securities issued by companies to raise capital for business expansion, new projects, or working capital requirements.

Rated investment-grade by accredited agencies and listed on exchanges, these instruments deliver fixed returns of up to 12.5% to investors.

Grip Invest has enabled total investments of 1,300 Cr+ in Corporate Bonds.

- Securitised Debt Instruments (SDIs) - LoanX

Grip Invest offers LoanX, a flagship SDI product that pioneers accessible fixed-income investing. Regulated by SEBI/RBI, rated investment-grade, and listed on exchanges, LoanX enables retail investors to hold demat securities with attractive, risk-adjusted returns.

- Corporate FDs

Corporate Fixed Deposits (FDs) from leading NBFCs provide better returns over traditional bank FDs, helping investors combat inflation.

Rated by credit rating agencies and regulated by RBI, these investment-grade instruments offer interest rates of up to 8%.

In the News:

- Money Control

- Hindu Business

- Forbes

What We Can Offer You:

- Young and fast-growing company with a healthy work-life balance

- Great culture based on the following core values - Ownership ,Transparency ,Courage ,Customer Obsession & Celebration.

- Lean structure and no micromanaging.

You get to own your work

- The company has turned three so you get a seat on a rocket ship that's just taking off!

- High focus on Learning & Development and monetary support for relevant upskilling

- Competitive compensation along with equity ownership for wealth creation

About The Role:

The AVP - Brand & Creative is a senior strategic leader responsible for shaping and elevating Grip Invests brand identity, creative vision, storytelling across all touchpoints.

This role oversees brand strategy, creative development, content, campaign execution and PR.

The ideal candidate blends strategic brand leadership with hands-on creative direction, strong project management skills, and the ability to inspire cross functional teams.

Key Responsibilities / What Youll Do:

Brand Strategy & Leadership:

- Develop and evolve the companys brand strategy, architecture, positioning, and messaging frameworks

- Establish and maintain a consistent brand identity across all touchpoints

- Partner with senior leadership on long-term brand vision, market differentiation, and value proposition

Creative Direction:

- Lead the internal creative team (designers, copywriters, videographers, etc.) and manage external creative agencies as needed

- Own creative direction for all major campaigns, digital assets, events, advertising, and product marketing materials

- Ensure all creative output is innovative, on-brand, and aligned with business Objectives

Content & Storytelling:

- Oversee development of compelling IPs, cohesive stories that humanize the brand and drive emotional connection

- Manage content strategy across social media channels including YouTube

Integrated Marketing & Campaign Execution:

- Partner with marketing, communications, product, and sales teams to develop integrated campaigns

- Lead creative development for brand launches, product rollouts, and cross-channel initiatives

Team Leadership & Operations:

- Manage, mentor, and develop a high-performing creative and brand team

- Build scalable creative operations, workflows, and systems for asset management and production

- Oversee creative budgets, agency relationships, timelines, and resource allocation

Insights & Performance:

- Analyze brand health, consumer insights, competitive positioning, and creative performance metrics

- Drive continuous optimization of creative based on data and testing

- Monitor cultural, design, and digital trends to keep the brand fresh and relevant

Experience & Qualifications:

- Bachelors degree in Marketing, Design, Communications, or related field

- 10+ years of experience in brand management, creative direction, or marketing leadership

- Proven experience leading creative teams and managing large-scale brand initiatives

- Expertise in digital marketing, visual design principles, storytelling, and content development

- Excellent communication and presentation skills; able to influence at all levels

Preferred:

- Experience in fintech / startup

- Agency background or experience managing agencies

- Masters degree or equivalent experience