About greytHR:

greytHR is a full-suite HRMS platform that automates HR and payroll processes, ensuring compliance and security.

With 50+ tools, it offers seamless Hire-to-Retire solutions, powered by AI-driven analytics for enhanced employee experiences.

Trusted by CFOs, loved by CHROs, and proudly Great Place to Work Certified, greytHR serves 30,000+ clients across 25+ countries, managing over 3 million employees.

As Indias leading HRMS provider, we are rapidly expanding in MEA and SEA markets with world-class, Made-in-India software.

At greytHR, people come first.

Our Great Place to Work Certification reflects our commitment to fostering a high-trust, high-performance culture where employees are valued, empowered, and inspired.

Key Responsibilities:

Pipeline Generation:

- Develop and execute comprehensive field marketing strategies to generate high-quality leads and fuel pipeline growth across India and the Middle East.

- Collaborate closely with the sales team to identify target accounts and tailor marketing campaigns accordingly.

- Utilize a variety of channels, including events, webinars, content marketing, and digital advertising, to attract and engage potential customers.

Integrated Marketing:

- Collaborate with cross-functional teams, including sales, inside sales, product marketing, brand and operations to ensure seamless integration of marketing efforts across the regions.

- Develop and execute integrated marketing campaigns that leverage multiple channels to maximize impact.

Analytics and Data Reporting:

- Utilize data analytics to measure the effectiveness of marketing initiatives and identify areas for improvement.

- Develop comprehensive reports on key metrics, including lead generation, conversion rates, and customer engagement.

- Leverage data-driven insights to form future marketing strategies.

- Track and analyze marketing metrics to optimize campaign performance and ROI.

Stakeholder Management:

- Build strong relationships with key stakeholders, including sales leadership, product marketing, and executive teams across the regions.

- Effectively communicate marketing strategies and results to ensure alignment with business objectives.

- Collaborate with external partners and vendors to execute successful marketing campaigns.

Qualifications and Skills:

- Proven track record in field marketing, with a minimum of 3-5 years of experience.

- Strong understanding of the HR technology industry and its target audience in India, Middle East, and Asia.

- Excellent leadership and team management skills.

- Strong analytical skills and ability to leverage data to drive decision-making.

- Experience in developing and executing integrated marketing campaigns.

- Excellent communication and presentation skills.

- Ability to thrive in a fast-paced, dynamic environment.

Mandatory Requirements:

- Experience with Salesforce CRM and Marketing Cloud.

- Proven track record in B2B SaaS marketing.

- Experience in global marketing initiatives, specifically in India and the Middle East.

Why Join GreytHR:

- Opportunity to work with a talented team of professionals.

- Competitive compensation and benefits package.

- A culture that values innovation, collaboration.