Greytip Software - Senior Specialist - Copywriter

Job Title: Senior Specialist Copywriter

Location: Bengaluru, Karnataka.

About greytHR:

If words are your playground and creativity fuels your passion, we have the perfect role for you!

greytHR is a full-suite HRMS SaaS solution that helps businesses across India, Middle East and Asia streamline HR and payroll operations.

We automate tasks, ensure compliance, and empower HR teams to focus on what truly matters-their people.

If you're ready to craft compelling narratives and make an impact, we'd love to have you on board!

What You'll Be Doing?

- Craft persuasive, engaging copy for Google ads, social media, LinkedIn message ads, email campaigns, PR articles, and more.

- Develop SEO-optimized content to boost visibility and engagement.

- Plan and execute content for emailers, nurture drip campaigns, blog promotions, and webinar promotions.

- Collaborate with marketing and product teams to create case studies, presentations, and customer success stories showcasing greytHR's impact.

- Track campaign performance and refine content for better engagement and conversions.

- Stay ahead of industry trends, analyze audience behavior, and fine-tune messaging for maximum impact.

- Work closely with designers to ensure content is cohesive and visually compelling.

- Maintain a results-driven approach, ensuring all content aligns with marketing objectives and delivers impact.

What We're Looking For?

Experience & Expertise:

- 5-8 years of copywriting experience in B2B SaaS (HRMS exposure is a plus).

- Strong storytelling skills-writing content that informs, excites, and converts.

- Excellent command of English grammar, tone, and style with keen attention to detail.

Creativity & Strategy:

- Versatility across content formats, including:

- Case studies, PR articles, marketing campaigns

- LinkedIn ads, emailers, nurture drips

- Blog & webinar promotions

- Experience with Jobs to Be Done (JTBD) and Value Proposition Canvas for customer-focused messaging.

Why You'll Love Working with Us:

- Creative, fast-paced environment where your ideas matter.

- Opportunity to shape the voice of a leading full-suite HRMS brand.

- Competitive salary, great benefits, and a clear path to professional growth.

- A collaborative team that values your unique perspective