Role Overview: We are seeking a results-driven marketing professional to lead Performance Marketing and Brand Marketing initiatives across Amazon, marketplaces, and D2C channels. The ideal candidate will combine analytical expertise in scaling paid campaigns with strong brand-building skills, ensuring we achieve both short-term sales growth and long-term brand equity. Key Responsibilities: Performance Marketing (Amazon & D2C Focus): 1. Develop and execute Amazon Advertising strategies (Sponsored Products, Sponsored Brands, Sponsored Display, DSP) to maximize visibility, sales, and market share. 2. Drive D2C paid campaigns across Google Ads, Meta Ads, and Affiliate channels to acquire and retain customers. 3. Manage end-to-end paid media strategy: budgeting, forecasting, targeting, bidding, campaign setup, optimization, and reporting. 4. Track and improve key performance metrics: ACOS, TACOS, ROI, ROAS, LTV, CAC. 5. Conduct keyword research, listing optimization, and A/B testing to maximize CTR and conversion rates on Amazon and D2C websites. 6. Collaborate with sales, e-commerce, and product teams to optimize pricing, promotions, and inventory planning. Brand Marketing: 1. Define and execute the brand positioning and storytelling strategy for Amazon and D2C audiences. 2. Manage content creation for product detail pages, A+ content, brand stores, and marketplace creatives. 3. Plan and execute integrated brand campaigns (influencer marketing, PR, social media, and Amazon brand events). 4. Ensure consistent brand identity across D2C website, marketplaces, and marketing campaigns. 5. Track and analyze brand health metrics: awareness, recall, reviews, ratings, NPS. 6. Partner with agencies, influencers, and content creators to enhance brand visibility and trust. Requirements: 1. MBA/PGDM in Marketing, Business, or related field. (Mandatory) 2. 5+ years of experience in Performance Marketing, E-commerce Marketing, or Brand Marketing, preferably in Amazon-first, D2C, or FMCG brands. (Service based company applicants- DO NOT APPLY) 3. Proven track record in scaling Amazon ads and D2C paid campaigns with high ROI. 4. Strong understanding of Amazon Seller Central, Vendor Central, DSP, and marketplace dynamics. 5. Hands-on expertise with tools: Amazon Ads Console, Helium 10, Jungle Scout, Google Analytics, GA4, Meta Ads Manager, Appsflyer. 6. Ability to manage large budgets and deliver measurable results. Strong communication, leadership, and cross-functional collaboration skills. Key Metrics/KPIs: 1. Amazon ACOS, TACOS, and Market Share 2. ROAS & ROI across Amazon and D2C campaigns 3. Customer Acquisition Cost (CAC) & Lifetime Value (LTV) 4. Conversion Rate (CVR) on listings and websites 5. Brand Awareness, Ratings & Reviews Growth 6. Repeat Purchase Rate & Retention

Gurgaon/Gurugram

Greensoul - Associate Director - Marketing 

Job Description for Greensoul - Associate Director - Marketing  in Green Soul Ergonomics in  Gurgaon/Gurugram for (5-10) years of experience. Apply Now!