Greenscape Eco Management - Director - Sales

About Greenscape:

Greenscape Eco Management is a pioneering Indian urban-mining company, founded in 2007, that transforms end-of-life electronics and electrical goods into valuable secondary materials. Rather than viewing disposed TVs, refrigerators, washing machines, air conditioners and other electronic waste as mere refuse, Greenscape treats them as "urban mines": sources of precious and base metals such as gold, copper, aluminium and rare earths.

Through advanced recovery processes and a robust circular-economy framework, Greenscape has recycled tens of thousands of metric tons of electronic waste and extracted over 40 different metals and minerals.

By doing so, the company reduces environmental footprint, curbs demand on virgin raw- material mining, and contributes to sustainable resource management, aligning with broader climate, resource-conservation and social goals.

Job Summary:

- The Director - Sales is a strategic yet deeply execution-driven leadership role responsible for building and scaling Greenscape's multi-material revenue engine across Copper, Ferrous, Aluminium, and Polymer verticals. The role owns market creation, OEM acquisition, realization optimization, and long-term offtake partnerships, ensuring that recovered materials are converted into predictable, high-quality revenue streams.

- Beyond commercial leadership, this position requires a strong understanding of Greenscape's product lines, including technical specifications, purity levels, grading standards, and end-use applications across industries. The incumbent must be able to engage customers not merely from a trading perspective but as a technical solutions partner-aligning recovered material output with customer manufacturing processes, quality thresholds, furnace or molding compatibility, and performance expectations.

- A core part of the role involves actively prospecting and building relationships with large OEMs and institutional buyers-identifying target accounts, mapping decision makers, and creating multi-level engagement across procurement, technical, and leadership stakeholders.

- The Director will personally engage with CXOs including CEOs, Managing Directors, Business Heads, and Procurement Leaders, representing Greenscape at an institutional level.

- This includes leading high-impact meetings, product presentations, plant visits, trials, and commercial negotiations, ultimately closing long-term strategic contracts that provide demand visibility, realization stability, and market credibility.

Key Business Unit Responsibilities:

1. Copper Sales - Cathode (99.99% Purity) [Supported by AGM Sales - Copper]

a. Lead OEM sales for 99.99% cathode grade copper, driving large-scale market development and institutional acceptance across high-specification electrical and industrial applications. Establish Greenscape as a credible, quality-assured supplier of secondary refined copper by positioning cathodes not as recycled output but as reliable industrial feedstock aligned to OEM manufacturing standards.

b. Develop deep technical understanding of copper product characteristics, including purity levels, conductivity, surface quality, impurity thresholds (Fe, Pb, Sn, Zn, etc.), oxygen content, and casting behavior, along with downstream processing requirements such as rod conversion, wire drawing, winding, and electrical conductivity performance. Translate these technical parameters into customer-relevant value propositions during sales engagements.

c. Build and scale long-term relationships with key consumption sectors including copper rod manufacturers, wire & cable companies, transformer manufacturers, motor manufacturers, switchgear producers, and broader electrical equipment OEMs. Map customer consumption patterns, procurement cycles, technical qualification processes, and decision hierarchies to develop strategic account penetration plans.

d. Personally drive customer prospecting and institutional engagement-initiating CXO and procurement-level meetings, organizing plant visits, presenting product capabilities, and positioning Greenscape's refining and recovery processes to build credibility and trust.

e. Lead the complete technical-commercial conversion cycle, including product sampling, trial coordination, laboratory testing, quality approvals, and performance validation within customer manufacturing environments. Work closely with Production and Quality teams to ensure specification alignment, packaging standards, and dispatch consistency.

f. Negotiate and close long-term offtake agreements aligned to OEM consumption cycles, covering pricing frameworks (including LME-linked structures where applicable), volume commitments, delivery schedules, and payment terms- ensuring realization stability, demand visibility, and sustainable revenue scale.

2. Ferrous Sales [Supported by AGM Sales - Ferrous]

a. Lead the end-to-end commercialization of Greenscape's ferrous recovery portfolio, including Cast Iron, Electrical Grade Steel, Shredded Iron, Heavy Melting Steel (HMS), and other processed ferrous streams generated through dismantling and shredding operations. Drive market creation and institutional acceptance by positioning Greenscape's ferrous output as a consistent, application-ready industrial raw material rather than unprocessed scrap.

b. Develop a strong technical understanding of product characteristics and downstream metallurgical behavior, including furnace compatibility, charge mix optimization, blending ratios, bulk density, tramp element contamination thresholds, and melt-loss economics. Use this knowledge to engage customers credibly, align material specifications to furnace requirements, and support
customers in optimizing yield and cost efficiency.

c. Build and scale a diversified customer base across key consumption segments such as foundries, induction furnace operators, secondary steel manufacturers, mini steel plants, and rolling mills. Map regional demand clusters, furnace capacities, and procurement cycles to create a robust and balanced offtake portfolio.

d. Personally drive customer prospecting and institutional engagement, including senior-level meetings with plant heads, procurement leaders, and business owners-facilitating plant visits, product demonstrations, and technical- commercial discussions to accelerate account conversion.

e. Lead the full conversion cycle from sampling and trial melts to commercial qualification and repeat orders, working closely with Production and Quality teams to ensure material consistency, grading accuracy, and contamination control.

f. Align product grading, sizing, baling, and packaging formats to application-specific requirements, ensuring ease of handling, furnace charging efficiency, and logistics optimization. Structure and close long-term supply agreements covering pricing mechanisms, volume commitments, delivery schedules, and quality benchmarks- balancing realization optimization with demand stability.

3. Polymer Sales [Supported by AGM Sales - Polymer]

a. Drive OEM commercialization and market development for Greenscape's recycled polymer portfolio, including PP, HIPS, ABS, and engineering plastic blends recovered from end-of-life electronics and white goods. Lead efforts to position these materials as high-performance, application-ready resins suitable for industrial manufacturing rather than low-grade recycled substitutes.

b. Develop a strong technical understanding of polymer properties and processing behavior, including Melt Flow Index (MFI), tensile strength, impact resistance, elongation, heat deflection temperature, color consistency, odor control, contamination thresholds, and injection / extrusion molding compatibility. Use this knowledge to align product specifications with customer manufacturing processes and performance expectations.

c. Build and scale long-term partnerships with OEMs across key consumption sectors including automotive components, consumer appliances, electronics housings, electrical equipment, and consumer durable manufacturers. Map product applications such as housings, internal structural parts, panels, knobs, trays, and injection-molded assemblies to develop targeted sales strategies.

d. Lead customer prospecting and institutional engagement by initiating technical- commercial discussions with procurement heads, R&D teams, product design teams, and plant leadership. Facilitate product trials, mold testing, and application validation to secure technical approvals and vendor registrations.

e. Work closely with Production and Quality teams to ensure material consistency, batch traceability, color matching, and additive blending aligned with OEM requirements. Support customers in product substitution journeys, helping replace virgin polymers with recycled alternatives without compromising performance or aesthetics.

f. Position Greenscape's recycled polymers within OEM sustainability mandates and ESG frameworks-highlighting carbon footprint reduction, circular-economy alignment, and cost efficiency-thereby strengthening long-term adoption and contract continuity.

4. Aluminium Sales [Supported by AGM Sales - Aluminium] a. Develop and scale markets for Greenscape's recovered aluminium streams, driving OEM adoption across die-casting manufacturers, extrusion companies, alloy producers, automotive component manufacturers, electrical equipment OEMs, and industrial fabricators. Position recovered aluminium as a reliable, specification- compliant secondary raw material suitable for high-volume manufacturing applications.

b. Build deep technical understanding of aluminium product characteristics, including alloy compositions, elemental balance (Si, Fe, Cu, Mg, Zn, etc.), casting fluidity, porosity behavior, density, and mechanical performance. Assess compatibility of recovered aluminium with different downstream processes such as high-pressure die casting, gravity casting, extrusion, and billet production.

c. Engage closely with customer technical teams to understand alloy substitution possibilities, blending requirements, furnace charging ratios, and impurity tolerances, ensuring that Greenscape's output aligns with product performance and rejection thresholds.

d. Lead the technical-commercial conversion cycle by supporting sampling, melt trials, spectrometer testing, casting validation, and machining performance evaluation at customer facilities. Work in collaboration with Production and Quality teams to ensure consistent alloying, grading accuracy, and batch traceability.

e. Drive long-term customer onboarding through specification alignment, vendor approvals, and commercial negotiations-ensuring volume commitments, realization optimization, and repeat offtake stability. Position Greenscape's aluminium streams not only as cost-efficient alternatives but also as sustainability- aligned inputs supporting OEM circular-economy goals.

Key Leadership Responsibilities:

1. Product & Technical Commercialization:

a. Develop deep understanding of Greenscape's product lines, recovery processes, grading logic, and technical specifications.

b. Translate technical outputs into commercially viable product propositions.

c. Work closely with Production and Quality teams to ensure consistency and customer acceptance.

2. OEM Prospecting & Strategic Customer Development:

a. Identify, prospect, and onboard OEM customers across all material verticals.

b. Map consumption patterns, procurement cycles, technical approval processes, and decision hierarchies.

c. Build multi-level relationships across procurement, technical, and leadership stakeholders.

3. Contract Negotiation & Deal Closure:

a. Lead high-value commercial negotiations including pricing, volumes, quality parameters, logistics terms, and payment structures.

b. Close long-term offtake agreements that ensure realization stability and demand visibility.

c. Balance volume scale with margin protection.

4. Sales Strategy & Revenue Ownership:

a. Own consolidated revenue, realizations, and volume targets across all verticals.

b. Develop customer segmentation, pricing frameworks, and channel strategies.

c. Align sales plans with production capacities and inventory flows.

5. Cross-Functional Integration:

a. Work closely with Sourcing, Production, Quality, Logistics, and Finance teams to ensure seamless order-to-cash execution.

b. Provide demand visibility to operations for production planning.

6. Market Intelligence & Positioning:

a. Track commodity markets, scrap spreads, polymer indices, and OEM demand trends.

b. Use market insights to refine pricing, contracts, and product positioning.

7. Sales Organization Leadership:

a. Build and lead vertical-wise sales teams.

b. Establish KPIs, incentive frameworks, and performance governance.

c. Drive a culture of ownership, execution rigor, and customer-centricity.

Qualifications Required:

1. Educational Qualifications:

a) Required: Degree in Engineering, Metallurgy, Commerce, or Business Administration with deep understanding of commodity value chain in the country

b) Desirable: MBA/PGDM or Postgraduate qualification.

2. Professional Experience

Required:

a. 6-8 years of experience in sales which requires relationship building at the OEM level.

b. Proven track record of customer acquisition, contract negotiation, and long-term account management.

c. Strong OEM sales and CXO engagement experience.

d. Deep exposure to technical product selling, not just trading