- We are seeking a creative, analytical, and business-driven Senior Brand Strategist to lead the development and execution of impactful brand strategies that strengthen market positioning, drive customer engagement, and accelerate business growth.

- The ideal candidate will be responsible for shaping brand identity, defining communication strategies, analyzing consumer behavior, and developing integrated marketing initiatives across digital and offline channels.

- This role requires a strong understanding of brand architecture, storytelling, consumer insights, market trends, and strategic planning.

- The Senior Brand Strategist will collaborate closely with leadership, marketing, creative, product, digital, and sales teams to build compelling brand experiences and ensure consistent messaging across all touchpoints.

Key Responsibilities:

- Develop and execute comprehensive brand strategies aligned with business goals and market opportunities.

- Define and strengthen brand positioning, value propositions, and messaging frameworks.

- Lead brand architecture and portfolio strategy initiatives.

- Ensure consistency of brand identity, tone of voice, and visual communication across all platforms.

- Build long-term brand equity and market differentiation.

- Conduct market research, competitor analysis, and consumer behavior studies to identify trends and opportunities.

- Translate customer insights into actionable brand and communication strategies.

- Analyze market dynamics, audience segmentation, and brand performance metrics.

- Monitor industry trends, emerging platforms, and evolving consumer preferences.

- Lead strategic planning for integrated marketing and branding campaigns.

- Collaborate with creative and marketing teams to develop compelling storytelling and campaign narratives.

Drive omnichannel brand communication strategies across:

- Digital marketing

- Social media

- Content marketing

- ATL & BTL campaigns

- PR and partnerships

Ensure campaigns align with overall brand objectives and customer experience goals.

- Partner with product, sales, digital, creative, and leadership teams to align branding initiatives with business objectives.

- Work closely with design and content teams to ensure effective execution of brand strategies.

- Collaborate with external agencies, media partners, and vendors where required.

- Present strategic recommendations and insights to senior stakeholders.

- Define and track brand KPIs and performance metrics.

- Measure effectiveness of campaigns, brand health, customer engagement, and market impact.

- Use analytics and consumer data to optimize brand strategies and communication plans.

- Drive continuous improvement through data-driven decision-making.

Required Qualifications:

- Bachelor's degree in Marketing, Branding, Communications, Business Administration, or related field.

- Master's degree/MBA preferred.

- 7-10+ years of experience in brand strategy, marketing strategy, advertising, or integrated communications.

- Proven experience managing and scaling brand initiatives across multiple channels.

- Experience working with consumer brands, digital-first brands, agencies, or high-growth organizations preferred.