GreenHonchos - Lead - Performance Marketing

Lead - Performance Marketing

Description:

- Roles and Responsibilities:

- Develop and execute full funnel paid marketing campaigns for e-commerce clients, focusing on customer acquisition, retention, and revenue growth.

- Drive traffic and conversions via performance marketing on platforms like Meta Ads Manager, Google Ads, Google Shopping, and other relevant channels.

- Optimize campaigns for key metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Customer Lifetime Value (CLTV).

- Analyze customer behavior, performance data, and platform insights to refine campaigns and strategies.

- Generate detailed weekly and monthly reports with actionable insights for stakeholders, focusing on ROI and revenue impact.

- Utilize AI tools to stay updated with the latest industry trends and innovations.

- Leverage AI-powered automation to streamline repetitive tasks and improve efficiency.

- Partner with e-commerce and merchandising teams to identify best-selling products, underperforming SKUs, and seasonal opportunities.

- Prioritize campaigns based on product demand, stock levels, and profit margins.

- Ensure that marketing budgets align with high-demand inventory to avoid overstock or out-of-stock issues.

- Collaborate with creative teams to produce compelling ad creatives and copy tailored to the e-commerce customer journey.

- Implement A/B tests for product imagery, ad formats, and messaging to identify top-performing combinations.

- Optimize communication strategies for specific audience segments (e.g., first-time buyers, cart abandoners, repeat customers).

- Lead and mentor a team of performance marketers to achieve client revenue target and growth.

- Work closely with inventory, CRM, product, and creative teams to align marketing goals with overall e- commerce strategy.

- Diagnose campaign-level performance drops or inefficiencies and provide immediate solutions.

- Continuously refine targeting strategies to improve performance across various platforms.

- Leverage tools such as Google Analytics, Meta Ads Manager, Google Ads Platform, and other e-commerce analytics tools to track, report, and improve campaign performance.

- Familiarity with CRM tools and dynamic retargeting is a plus.

Desired Candidate Profile:

- Minimum relevant Experience of 2 to 3 Years.

- Strong team management and team mentoring skills.

- Experience in Paid Campaigns Management/Google ads/Facebook Ads and relevant roles

- Hands-on experience in online marketing and brand management. (Preferably on retail fashion/lifestyle brands).

- Exposure to Branding, Advertising and Online marketing (Agency Experience)

- Experience of managing online campaigns across a number of media platforms and tools (including, but not limited to, AdWords, Facebook Ads, LinkedIn ads, Twitter ads, Instagram ads etc.)

- Strong communication, presentation, organizational and problem-solving skills with the ability to collaborate across teams.

- Responsible self-starter, innovative thinker, analytical, detail-oriented; comfortable in a metrics driven business environment.