GreenHonchos - D2C Brand Manager
Posted 1 day ago
Posted 1 day ago
D2C Brand Manager
Description:
Job Summary:
The D2C Brand Manager is responsible for building, managing, and scaling a direct-to-consumer brand across digital channels.
This role focuses on brand strategy, customer acquisition, retention, and end-to-end execution of marketing initiatives while ensuring a consistent and compelling brand experience across all consumer touchpoints.
Key Responsibilities:
Brand Strategy & Positioning
- Develop and execute the overall D2C brand strategy aligned with business goals.
- Define brand positioning, tone of voice, and messaging across all platforms.
- Ensure consistent brand identity across website, marketplaces, social media, and campaigns.
Marketing & Growth
- Plan and manage digital marketing campaigns across paid, owned, and earned channels.
- Drive customer acquisition, retention, and repeat purchases through performance and lifecycle marketing.
- Collaborate with performance marketing, CRM, and content teams to optimize ROI and growth metrics.
Consumer Experience & Engagement
- Own the end-to-end customer journey from discovery to post-purchase engagement.
- Analyze consumer insights, behavior, and feedback to improve brand experience.
- Manage loyalty programs, community engagement, and brand advocacy initiatives.
Product & Merchandising Collaboration
- Work closely with product, supply chain, and merchandising teams to align launches, pricing, and promotions.
- Lead go-to-market strategies for new product launches and seasonal campaigns.
Analytics & Reporting
- Track and analyze brand and performance metrics such as CAC, LTV, conversion rates, and retention.
- Prepare regular reports and insights for leadership to drive data-backed decisions.
Agency & Partner Management
- Manage creative, digital, and media agencies to ensure high-quality execution.
- Coordinate with e-commerce platforms, marketplaces, and technology partners.
Required Qualifications:
- Bachelors degree in Marketing, Business, or related field.
- MBA preferred.
- 5 to 8 years of experience in brand management, digital marketing, or D2C/e-commerce roles.
- Proven experience managing digital-first or consumer brands.
- Strong understanding of e-commerce, performance marketing, and consumer behavior.
Key Skills & Competencies:
- Strategic brand thinking with strong execution capability.
- Data-driven mindset with analytical and problem-solving skills.
- Excellent communication and stakeholder management skills.
- Experience with digital tools, analytics platforms, and CRM systems.
- Ability to thrive in a fast-paced, high-growth startup or D2C environment.
Desired Attributes:
- Customer-first mindset with strong storytelling ability.
- Hands-on approach and ownership mentality.
- Creative thinker with strong commercial acumen
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