GreenHonchos - Brand Manager

Role Overview

GreenHonchos is looking for a strategic and execution-focused D2C Brand Manager to lead key brand partnerships and drive topline growth.

This role is suited for someone who understands the nuances of consumer-facing eCommerce brands and has directly contributed to scaling D2C businesses through cross-functional collaboration and data-backed decision-making.

Key Responsibilities

- Own and drive D2C growth and revenue for assigned brand accounts.

- Act as the single point of contact for brand partnersmanaging expectations, deliverables, and performance.

- Collaborate with internal teams: Performance Marketing, Social Media, Tech, Creative, SEO and Retention to deliver on brand goals.

- Design and implement GTM strategies, seasonal campaigns, and comprehensive growth plans (monthly, quarterly, yearly).

- Optimize the brands website experience and product merchandising in line with its

positioning and consumer journey.

- Analyze funnel data and sales metrics to identify opportunities for conversion and AOV improvement.

- Lead periodic business reviews with internal stakeholders and client leadership.

Key Requirements

- Minimum 5 years of experience in managing D2C or brand-led eCommerce businesses.

- Graduate/Postgraduate from NIFT or a similar premier institute in fashion, retail, or business.

- Strong understanding of eCommerce best practices, digital consumer behavior, and lifecycle marketing.

- Proficient with platforms and tools such as Shopify, GA4, Looker Studio, and other digital analytics and marketing dashboards.

- Excellent communication, stakeholder management, and critical thinking skills.

Preferred Profile

- Prior experience on the brand side, directly managing a D2C website or digital business vertical.

- Exposure to sectors like fashion, beauty, lifestyle, or premium consumer products.

- Proven ability to work in a fast-paced, result-oriented environment.