At Greaves Electric Mobility, we are building one of Indias most scalable and future-ready EV businesses. The Cluster Head South & West role sits at the core of this journey - owning two of the most critical EV markets that drive a significant share of national volumes, dealer throughput, and long-term growth.

This is a full-stack business leadership role with complete P&L ownership, requiring a leader who can seamlessly integrate strategy, analytics, and field execution to deliver predictable, high-quality growth.

You will be responsible for translating national growth ambition into region-specific execution, while driving consistency across a large, multi-layered sales and dealer ecosystem.

You will own:

- Revenue growth and volume scale-up

- Contribution margins, pricing discipline, and incentive governance

- Market share expansion across diverse city cohorts

- Dealer network productivity, ROI, and lifecycle management

- Customer experience and retail excellence metrics

Key Responsibilities:

Cluster P&L Ownership (South & West):

- Own and deliver top-line and bottom-line performance across clusters

- Build annual, quarterly, and monthly operating plans aligned to national targets

- Drive forecasting accuracy using funnel analytics, historical trends, and market signals

- Ensure pricing discipline, discount governance, and incentive optimization

Sales Growth & Demand Generation:

- Drive growth across urban commuter, value, and performance EV segments

- Develop a deep understanding of consumer triggers: pricing, subsidies, financing, exchange

Partner with marketing to localize:

- Retail campaigns

- Test ride programs

- Hyperlocal activations

- Improve attachment rates: finance, insurance, accessories, extended warranties

Dealer Network Strategy & Channel Excellence:

- Design and execute a market clustering strategy for optimal coverage and ROI

Lead complete dealer lifecycle:

- Market mapping & white-space identification

- Partner selection and onboarding

- Capability building and performance stabilization

- Drive dealer P&L health via throughput, cost control, and manpower productivity

- Continuously optimize network density vs market potential vs competition intensity

Customer Experience & Quality Governance:

- Own the end-to-end customer journey from enquiry to post-sales engagement

- Drive continuous improvement in NPS and customer satisfaction metrics

Collaborate with Service & Supply Chain teams to improve:

- Service turnaround times

- Warranty trends and issue resolution

- Ensure dealerships are service-ready to support scale and retention

Team Leadership & Capability Building:

- Lead a large, multi-tier organization (RMs, ASMs, TSMs, dealer teams)

- Build a performance-driven culture with clear KPIs and accountability

Drive structured capability building in:

- EV product knowledge

- Sales process excellence

- CRM & digital tools

- Negotiation and closing

- Actively develop second-line leadership and succession pipeline

Ideal Candidate Profile:

- 12-18 years in Automotive / EV / Mobility / Consumer Durables

- Proven P&L ownership across large, complex geographies

- Strong experience in dealer-led distribution and network scaling

- Deep understanding of EV/2W category dynamics and consumer behavior

- Demonstrated ability to drive execution through data and governance

- Strong exposure to South/West markets preferred

Key Business Levers You Will Drive:

- Market Share: City-level penetration and competitive positioning

- Retail Throughput: Per dealer and per salesperson productivity

- Conversion Funnel: Lead Test Ride Booking Retail

- Inventory Efficiency: Stock turns, ageing, and billing velocity

- Dealer Health: Profitability, working capital discipline, ROI

- Customer Metrics: NPS, repeat purchase, referral rates

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