Role Overview:

We are looking for a Head of Digital Marketing to own, architect, and scale the entire digital demand engine of the organization. This is a high-impact leadership role responsible for driving predictable, scalable, and high-quality lead generation across digital channels while continuously optimizing the full-funnel customer journey from first click to qualified lead to conversion.

This role sits at the intersection of growth strategy, performance marketing, marketing technology, analytics, and user experience. You will be accountable not just for traffic or clicks, but for pipeline, ROI, and business outcomes.

If you are someone who obsesses over conversion rates, funnel drop-offs, CAC, LTV, attribution, and scale, this role is built for you.

Key Responsibilities:

Lead Funnel Ownership & Growth Strategy:

- Own the end-to-end digital lead funnelawareness, acquisition, activation, conversion, and qualification.

- Design and continuously optimize multi-channel lead funnels aligned to business goals (revenue, pipeline, bookings).

- Partner closely with Sales, CRM, and Revenue Ops teams to ensure lead quality, velocity, and conversion effectiveness.

- Define and improve MQL, SQL, and lead scoring frameworks to ensure marketing output translates into revenue impact.

- Identify and eliminate funnel leakages through structured experimentation and analytics.

Performance Marketing & Paid Growth:

Own and scale performance marketing channels, including:

- Google Search & Display

- Meta (Facebook, Instagram)

- LinkedIn Ads

- Programmatic & retargeting platforms

- Emerging and experimental channels

- Drive ROI-focused media planning, budget allocation, and optimization across channels.

- Continuously improve CAC, CPL, ROAS, and conversion efficiency through data-led decision making.

- Build a strong experimentation cultureA/B testing creatives, audiences, landing pages, and offers.

- Manage agencies and vendors while maintaining strong in-house performance intelligence

- Website, Landing Pages & Conversion Rate Optimization (CRO)

- Own the website as a growth engine, not just a brand asset.

Drive continuous optimization of:

- Landing pages

- Forms & CTAs

- Site navigation and information architecture

- Page speed, mobile responsiveness, and UX

- Implement CRO frameworks using heatmaps, session recordings, funnel analysis, and experimentation tools.

- Partner with Product, Design, and Engineering teams to ship high-conversion digital experiences.

- Ensure SEO fundamentals and content performance are embedded into site strategy.

Demand Generation & Lead Acquisition:

- Build and scale digital demand generation programs that drive consistent inbound leads.

- Collaborate with Content, Brand, and Product Marketing teams to align messaging, offers, and campaigns.

Drive lead generation through:

- Paid campaigns

- Organic and SEO-led programs

- Marketing automation and nurture journeys

- Partnerships and co-marketing initiatives

- Ensure campaigns are aligned to buyer intent, personas, and lifecycle stages.

Data, Analytics & Marketing Technology:

- Own digital marketing analytics, attribution models, and reporting frameworks.

Track and optimize key metrics including:

- Traffic-to-lead conversion

- Lead-to-opportunity conversion

- Cost per lead (CPL)

- Customer acquisition cost (CAC)

- Marketing-sourced pipeline and revenue

- Implement and optimize marketing automation, CRM integrations, and analytics tools.

- Build dashboards for leadership with clear, actionable insights, not vanity metrics.

- Use data to drive decisions, experiments, and prioritization.

Team Building & Leadership:

- Build, lead, and mentor a high-performing digital marketing team across performance, CRO, SEO, and analytics.

- Define clear goals, KPIs, and accountability across team members.

- Foster a culture of experimentation, ownership, and continuous learning.

- Work cross-functionally with Brand, Product, Sales, Tech, and Finance teams to align growth efforts.

Ideal Candidate Profile:

Experience & Background:

- 10-15+ years of experience in digital marketing, growth, or demand generation

- Proven track record of scaling digital lead funnels in B2B, B2C, or hybrid models

- Deep hands-on experience with performance marketing and CRO

- Experience working closely with sales and revenue teams

- Prior experience leading and scaling teams

Core Skills:

- Performance Marketing & Media Buying

- Funnel Strategy & Optimization

- Website & Landing Page Optimization

- Marketing Analytics & Attribution

- CRM & Marketing Automation

- Strong business and commercial acumen

Mindset & Traits:

- Deeply data-driven and ROI-focused

- Obsessed with funnel efficiency and growth levers

- Comfortable operating in ambiguity and fast-paced environments

- Strong stakeholder management and communication skills

- Builder mindset-can create systems, not just run campaigns