Great Learning - Performance Marketing Manager

Role:

- Plan, design and execute online customer acquisition campaigns

- Scale and manage PPC and PPM campaigns across multiple channels like google, Facebook, LinkedIn, etc.

- Plan and manage social media and content marketing campaigns

- Work in conjunction with cross functional teams to plan and execute large scale marketing campaigns.

- Measure, analyze and understand marketing metrics to drive marketing decisions.

- Manage email lifecycles to nurture leads and engage with customers

- Edit / Write content for marketing collateral such as ad copies, landing pages, etc.

Requirements:

- Education: B.Tech or Undergraduate degree from a reputed institute.

- Experience: Minimum 2 years of relevant digital marketing experience, especially in PPC.

Competencies:

- Proven experience in executing large-scale online customer acquisition campaigns.

- Strong working knowledge of Google Ads (Search, Display, YouTube), Facebook/Meta Ads, and other ad networks including setting up and optimizing campaigns.

- Deep understanding of the digital marketing ecosystem across affiliate, search, display, and social media.

- Familiarity with leading marketing tools and platforms.

- Go-getter attitude with complete ownership of targets and deliverables.

- Up-to-date with industry best practices and current marketing trends.

- Excellent communication and presentation skills.

- Ability to work closely with senior management on time-sensitive initiatives.