Graygraph Technologies - Team Lead - PPC

Team Lead - PPC

Experience Required:

We are seeking a highly skilled and strategic PPC Team Lead with hands-on experience in managing and optimizing Google Ads, Amazon Ads, and Meta Ads campaigns.

The ideal candidate should have prior experience working in a Digital Marketing or SEO agency, handling multiple client accounts across diverse industries.

You will be responsible for leading a team of PPC specialists, driving paid media strategy, and delivering measurable results for our clients.

Key Responsibilities:

- Develop, execute, and optimize PPC strategies across Google, Amazon, and Meta (Facebook/Instagram) platforms.

- Lead a team of PPC specialists, oversee campaign performance, and ensure the timely execution of deliverables.

- Manage a portfolio of multiple clients, ensuring KPIs are met across different verticals.

- Collaborate with SEO, content, and design teams to align paid media efforts with overall marketing strategies.

- Perform in-depth keyword research, audience targeting, and A/B testing to improve ad performance.

- Analyze performance metrics using Google Analytics, Google Ads, Meta Business Manager, and Amazon Campaign Manager.

- Prepare performance reports and insights for internal review and client presentation.

- Stay updated with industry trends, platform changes, and best practices to ensure innovative strategies.

Requirements:

- 4 to 6 years of experience in PPC campaign management.

- Proven expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), and Amazon Ads.

- Experience working in a digital marketing or SEO agency with multi-client management.

- Strong analytical skills with the ability to interpret data and generate actionable insights.

Job Summary:

- Familiarity with tracking tools such as Google Tag Manager, Google Analytics, and conversion APIs.

- Strong communication and client-facing skills.

- Ability to lead and mentor a team, manage workloads, and deliver under tight deadlines.

Preferred Qualifications:

- Google Ads and Meta Blueprint certifications.

- Experience with SA360, SEMrush, Ahrefs, or similar tools.

- Experience in eCommerce and lead generation campaigns.