Graygraph Technologies - Team Lead - Pay Per Click

Key Responsibilities:

- Campaign Strategy and Planning: Develop and execute comprehensive PPC strategies aligned with business objectives.

Conduct thorough keyword research and competitor analysis to inform campaign planning

- Campaign Setup and Optimization: Create and manage PPC campaigns on the Amazon platform.

Implement bid adjustments, budget allocation, and optimization tactics to improve campaign performance.

- Keyword Management: Conduct ongoing keyword research to identify relevant search terms.

- Optimise keyword portfolios to maximise visibility and relevance.

- Ad Creatives and Copy Optimization: Create compelling ad creatives and copy for various ad formats.

- Test and optimise ad content to improve click-through rates (CTRs) and conversions.

- Performance Analysis and Reporting: Generate regular reports on key performance metrics, including impressions, clicks, conversions, and ROAS.

- Analyse data to identify trends, insights, and areas for improvement.

- Collaboration: Collaborate with cross-functional teams to ensure PPC strategies align with overall marketing and business goals.

- Communicate effectively with internal stakeholders and external vendors.

Requirements:

- 3+ Years of experience working on Amazon Advertising

- Proven experience in managing and optimizing Amazon PPC campaigns

- Experience in e-commerce, digital marketing, or a related field

- Ability to identify issues and challenges in campaigns and propose effective solutions

- Willingness to stay updated on industry trends, changes in algorithms, and advancements in Amazon's advertising platform

- Excellent communication skills for collaborating with cross-functional teams, clients, and stakeholders