Description:

About Grapes Worldwide:

At Grapes Worldwide, we blend strategy, creativity, and innovation to build powerful brand stories that connect and convert.

As a leading integrated communications agency, we specialize in delivering impactful marketing, PR, and digital strategies across global markets.

Join a team that values vision, collaboration, and transformation.

Position Overview:

We are looking for an experienced and dynamic Associate Director Public Relations to lead PR strategies, foster strong media relationships, and oversee a team of PR professionals across diverse verticals.

The ideal candidate is a strategic thinker with excellent leadership skills and a deep understanding of the evolving media landscape.

Key Responsibilities:

- Develop and execute comprehensive PR strategies aligned with client goals and brand messaging.

- Lead client communication, providing strategic counsel, media training, and reputation management advice.

- Build and maintain strong relationships with key media, influencers, and industry stakeholders.

- Oversee press releases, bylines, pitches, media kits, and other PR content to ensure quality and consistency.

- Manage PR campaigns end-to-endfrom ideation to execution and reporting.

- Monitor media coverage and PR performance, generating insights and ROI-driven reports for clients.

- Collaborate with internal teams (social, creative, strategy) to ensure cohesive integrated campaigns.

- Mentor, train, and supervise junior team members, driving productivity and professional growth.

- Identify proactive media opportunities, award submissions, and speaking engagements for clients.

- Stay up to date with PR trends, digital PR tools, and the evolving media and influencer landscape.

Requirements:

- 7-9 minimum proven experience in public relations, preferably in an agency environment.

- Proven track record of managing high-profile clients and PR campaigns across industries.

- Strong media network across traditional and digital platforms, with demonstrated success in media placements.

- Excellent communication, presentation, and interpersonal skills.

- Strong leadership abilities and experience in team management.

- Strategic mindset with a creative and results-driven approach.

- Crisis communication and reputation management experience is a plus.

- Bachelors or Masters degree in Communications, Public Relations, Journalism, or related field.

Who should apply:

- PRofessionals with 7-9 years of experience, preferably in integrated or digital-first PR environments.

- Someone who can draft, review, and execute content strategies from media pitches to press releases to thought leadership.

- Excellent at building media relations, both across national feature media and niche blogger networks.

- Familiar with clients across categories consumer, tech, lifestyle, D2C or BFSI.

- Thinks like a partner, works like a collaborator, and leads with ownership.

- Youll be expected to guide junior talent, manage multiple mandates, and contribute to the larger growth of the PR vertical at Grapes.