GrabOn - Content Marketing Specialist - B2B SaaS Segment

Position Overview

As a Content Marketing Specialist at SellersCommerce, you will be a key player in developing and executing our content strategy. You will be responsible for researching, writing, editing, and publishing high-quality content across various platforms to attract, engage, and convert our target audience. You'll collaborate closely with marketing, sales, and product teams to ensure content is accurate, impactful, and aligned with our business objectives. This role requires a passion for storytelling, a keen eye for detail, and a strong understanding of the B2B SaaS landscape.

Key Responsibilities:

Content Strategy & Execution

- Research industry-related topics (combining online sources, interviews, and studies) relevant to B2B SaaS, e-commerce, and SellersCommerce's offerings.

- Develop and write high-quality, engaging long-form content (e.g., blog posts, articles, white papers, case studies, ebooks) and clear, persuasive marketing copy for various platforms (website, email campaigns, social media, landing pages) to promote our products/services.

- Prepare well-structured drafts, ensuring factual accuracy, adherence to brand voice and style guidelines, and optimization for target personas.

- Conduct simple keyword research and implement SEO guidelines to increase web traffic, improve search engine rankings, and enhance content visibility.

- Update and repurpose existing website content as needed to maintain accuracy, freshness, and relevance.

Collaboration & Cross-Functional Alignment

- Partner closely with marketing, sales, product, and design teams to ensure content aligns with overall business goals, marketing campaigns, and product messaging.

- Submit work to editors, managers, and relevant stakeholders for input and approval, incorporating feedback constructively and in a timely manner.

- Coordinate with the design team to ensure articles and other content pieces are visually appealing and effectively illustrated.

- Actively promote content on social media and collaborate with the broader marketing team on content distribution strategies.

Content Performance & Optimization

- Identify customers needs, industry trends, and gaps in our current content strategy; recommend new topics, content formats, and creative approaches.

- Monitor and analyze content performance using relevant metrics (e.g., website traffic, engagement rates, conversion rates, SERP rankings, and lead generation contribution).

- Use data and insights to iterate on content strategy, optimize existing content for better performance, and improve the effectiveness of future content initiatives.

Content Management & Best Practices

- Utilize Content Management Systems (e.g., WordPress, HubSpot) for efficient publishing, management, and organization of content.

- Help maintain an organized content calendar and digital asset repository.

- Stay up-to-date with the latest content marketing trends, SEO best practices, B2B SaaS industry developments, and competitor content strategies.

Requirements

- Proven work experience (2+ years) as a content writer, copywriter, content marketing specialist, or similar role, specifically within a B2B SaaS company.

- A strong portfolio of published articles, blog posts, marketing copy, and other content pieces demonstrating excellent writing, storytelling, and editing skills, preferably targeting B2B audiences.

- Experience conducting thorough research using multiple sources (online databases, interviews, studies, and industry reports).

- Deep understanding of content marketing principles, web publications, digital marketing channels, and the B2B buyer's journey.

- Exceptional writing, editing, and proofreading skills in English, with meticulous attention to detail, grammar, and clarity.

- Hands-on experience with Content Management Systems (CMS) like WordPress, HubSpot, or similar platforms.

- Solid understanding of SEO principles and best practices, including keyword research and on-page optimization.

- Ability to manage multiple projects simultaneously, prioritize tasks effectively, and consistently meet deadlines in a fast-paced environment.

- Proven track record of creating content that has performed well in SERPs and contributed to achieving marketing objectives (e.g., increased traffic, lead generation).

- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

- A self-starter attitude with a proactive, solution-oriented mindset and a strong bias for action.

Familiarity with the e-commerce technology space is a plus.

- MBA preferred.