Google Ads Manager

Description:

- Support the team by delivering timely, insightful and actionable analyses

- Interact with internal teams to understand requests, prioritize, and set clear expectations

- Solve complex business problems by using advanced analytics

- Use existing tools within PPC and other statistical packages to create and automate complex reporting of each channel performance across all Client brands

- Answer ad hoc questions and conduct deep dive analysis for the business

- Conduct Lifetime Value analysis across all vehicles and recommend budget allocations

- Enhance current reporting tools and develop new tools to support the digital landscape

- Ongoing report creation and reporting to stakeholders

- Calculating ROI and ROAS frequently

- Plan, implement and optimise campaigns

- Use a range of analytical tools to identify areas of success/that need improvement

- Frequent reporting to all stakeholders

- Work alongside other marketing teams to harmonise strategies

- Quarterly and month plans, budget forecast and media plan delivery in collaboration with the other digital marketing channels

- Implement tracking and reporting on success rates, ROI & sales volume

- Possess exceptional budget management skills

- Developing short and long term strategic marketing plans to ensure that company KPIs are hit

- Providing advice and guidance on new industry developments to individuals and teams within the team as required, and working on developing, designing and implementing new changes as requested.

- Contribute significantly to the broader online marketing mix

Experience:

- At least 4-6 years experience in managing ads on Google specifically, Bing and Facebook would be an added advantage

- Excellent English writing and verbal communication.

- Substantial experience in managing online campaigns as part of a web/marketing team

- Extensive experience analysing website traffic, including on-page behaviours, in-bound traffic patterns, and A/B testing

- Managing a large budget more than $40 thousands

- Experience of managing accounts and implementing new initiatives

- Knowledge and interest about technology, marketing and communications.

- Minimum 3 years of working experience in e-commerce

- USA Experience/Global Experience would be an added advantage

- Experience in Search Ads with manual bidding, Google Display Ads, Remarketing ads, PLA/RLSA Ads