Google Ads Expert

Job Title: Google Ads Expert

Experience: 4-6 years

Location: Noida Sec 90 (WFO, 5 days)

Key Responsibilities (KRA):

- Plan, create, and manage end-to-end Google Ads campaigns across Search, Display, YouTube, and Performance Max.

- Conduct in-depth keyword research, competitor analysis, and audience targeting to maximize ROI.

- Develop compelling ad copies and creatives aligned with brand guidelines and campaign objectives.

- Monitor and analyze campaign performance using Google Analytics 4 (GA4) and Google Tag Manager.

- Optimize campaigns for CTR, CPC, CPA, and overall conversion metrics.

- Implement A/B testing for ads, landing pages, and audience strategies.

- Prepare detailed campaign performance reports with actionable insights and recommendations.

- Stay updated with the latest trends, tools, and best practices in paid media and digital marketing.

- Collaborate with design, content, and marketing teams to ensure cohesive campaign execution.

Required Skillsets:

- Proven expertise in managing large-scale Google Ads campaigns.

- Strong knowledge of GA4, Google Tag Manager, and conversion tracking setup.

- Hands-on experience with bid management, remarketing, and audience segmentation.

- Ability to analyze data, generate insights, and drive data-driven decisions.

- Proficiency in creating persuasive ad copies and high-performing creatives.

- Strong understanding of digital marketing funnels and performance marketing metrics.

- Excellent communication, analytical, and problem-solving skills.

- MBA/Bachelors in marketing

- Google Ads Certification (preferred).