GoodGrains - Cofounder - Growth & Digital

Cofounder - Growth Digital

Description:

You will own the complete digital revenue engine and work directly with the Founder & CEO (Sheetal).

Your mandate is to scale GoodGrains by building high-performance digital channels grounded in strong

execution, daily improvement cycles and data-driven growth.

This is a founder role. We are looking for someone who builds, executes and leads from the front.

KEY RESPONSIBILITIES (EXECUTION-LED)

1. D2C Growth (Website / App):

Own the end-to-end growth funnel:

- CAC, AOV, retention, LTV

- Meta and Google campaigns (hands-on execution)

- Landing page optimisation, CRO, A/B testing

- Subscription and repeat cohort development

- Build the engine to scale from 10 to 30 to 100 orders per day

- This is a hands-on role campaign setup, creative direction, analytics and optimisation will be executed directly by you.

2. Performance Marketing & Analytics:

- Full control and responsibility for performance marketing budgets

- Create, launch and optimise Meta, Google and remarketing campaigns

- Run content + influencer experiments linked to measurable outcomes

- Build attribution models, ROAS tracking, CAC payback calculations

- Maintain weekly dashboards and growth loops

- Execution is centralyou should be able to outperform agencies by doing the work yourself.

3. Quick Commerce (Blinkit + Instamart):

- Set up, optimise and scale quick-commerce presence

- Manage ads, platform placements, visibility and offers

- Improve SKU velocity from 1 3 8+ units per day

- Oversee supply alignment and stock movement

- Scale Mumbai first, then expand to multiple cities

- This requires daily monitoring, quick decision-making and rapid execution to build velocity.

4. Amazon and E-Commerce Growth:

- Own rankings, ads, keywords and category performance

- Improve conversions via A+ content, images, titles and reviews

- Manage review pipeline and coordinate sampling

- Prepare for new SKU launches

- This role is execution heavy; marketplace management must be done directly, without reliance on agencies.

5. Brand, Content and Community:

- Build a continuous content engine for digital

- Work with creators, micro-influencers and food bloggers

- Oversee community-building initiatives

- Co-create digital campaigns with Sheetal for new product lines

- Execution means producing content, coordinating shoots, writing scripts and pushing output weekly.

6. Strategy and Leadership:

- Co-own the P&L for digital channels

- Build the product roadmap with the founders

- Hire and manage a small, high-output growth team

- Collaborate with manufacturing and operations for demand planning

- Establish a high-ownership, execution-led culture

WHAT WE ARE LOOKING FOR:

Experience:

- 3 to 8 years in D2C growth, performance marketing, e-commerce or digital-first consumer brands

- Hands-on experience executing Meta + Google Ads

- Strong understanding of marketplace optimisation and D2C funnels

- Experience with brands or agencies that have scaled digitally

Skills:

- Ability to run campaigns independently

- Strong grasp of CAC, ROAS, payback, cohorts, funnels and attribution

- Competence in landing page optimisation and conversion design

- Balanced analytical and creative thinking

- Strong storytelling and product positioning ability

Mindset;

- Founder mentality ownership, humility, speed

- Execution-first comfortable doing the work, not supervising it

- Thrives in ambiguity and fast experimentation

- Deep interest in food, consumers and brand-building

- High bias for action and measurable outcomes

COMPENSATION AND EQUITY:

- Equity: 610% vested over 4 years

- Competitive but lean salary in Year 1 (reflective of early-stage stage)

- Salary grows significantly with future funding rounds

- ESOP participation optional for senior candidates

WHY JOIN GOODGRAINS:

- Opportunity to build Indias next Rs. 500 Cr maida free everyday food brand.

- Strong product validation already in place

- Factory-first moats and early velocity in Modern Trade

- Quick Commerce and Amazon expansion ready to scale

- High-trust, low-bureaucracy environment

- Clear ownership of the digital growth engine

- Ability to make a direct, measurable impact from day one