About Noise:

Founded in 2014 by Amit Khatri and Gaurav Khatri, Noise was born with a single, bold conviction - that world-class connected technology should be within reach of every Indian. What started as an idea has grown into the country's #1 smartwatch brand and the #2 name in Truly Wireless Audio, trusted by over 40 million users across India.

We don't follow trends - we set them. From wearables to audio to connected devices, every product we build is driven by a consumer-first obsession that has earned us recognition from the Economic Times, Forbes, Red Dot Design, and Mobile India Awards. Most recently, global audio giant Bose chose to invest in us - a signal of the scale and ambition we're operating at.

A decade in, and we're only getting started. We're building the technology of tomorrow, thinking globally, and growing a team that's as restless and driven as the brand itself.

If you want to do meaningful work at a company that's still writing its biggest chapters - Noise is where you belong.

Why this role exists:

We are not looking for someone to run brand campaigns. We are looking for someone to make Noise unmissable in culture - through the partnerships we sign and the launches we ship.

This is a partner role to the VP, Brand and the founders. You will work on questions that actually matter:

- Which cultural spaces Noise should own next

- How a launch becomes a moment, not a drop

- What kind of brand we are five product cycles from now

If your instinct is to do what worked last year, this won't work. If your instinct is to write what works next yea, read on.

What success looks like:

- Not impressions. Not GRPs. Share of cultural conversation, brand lift that moves sell-through, and partnerships that pay back in equity and revenue.

- We win when people stop scrolling - not when we hit a media plan.

What you will own:

Partnerships & Cultural IP

- Build the partnerships engine across sport (F1, cricket, Hyrox, run clubs, esports), music, gaming, OTT, fashion and creators. Run deals end-to-end - pitch, negotiate, close, activate. Turn logos into stories.

Go-to-Market

- Own launch GTM for new product drops across smartwatch, audio, ring and AI categories. Orchestrate Product, Growth, Retail, E-comm, PR and Performance into one narrative. Day-1, Week-1, Month-1 are your KPIs - not the keynote.

Brand & Creative Craft

- Carry the Noise voice into every campaign and drop. Write briefs sharp enough to ship from. Hold the bar on film, design, motion, retail and sound. Push back on mid work.

Content, Creators & Community

- Build an always-on, not always-paid creator stack - hero athletes, mid-tier voices, micro communities. Make Reels, Shorts and long-form work as one system, not three.

Brand Health & Measurement

- Move awareness, consideration, NPS and share of voice - and prove it with numbers. Build the dashboard the team actually opens.

Who you are:

- A builder, not an operator of inherited campaigns

- A closer - you've signed and activated partnerships, not just briefed them

- A GTM operator - you've shipped 2-3 full-stack launches and know what breaks at 9am on launch day

- Strong creative taste - you can tell a sharp idea from a tired one in 10 seconds, and say why

- Internet-native - fluent in creator economy, meme cycles, drop culture, Reels grammar

- Numbers fluent - brand health, partnership ROI, marketing P&L are not foreign objects

- Direct, low-ego, high-agency

- Pedigree is optional. What you've shipped isn't.

What won't work:

- Playbook marketing

- Awards-chasing over outcomes

- Logo-on-a-banner partnerships

- Shipping mid creative because the deadline is Friday

- Treating brand and performance as opposing teams

Why this is a career-defining role:

You don't often get to shape the brand of India's #1 smartwatch company at this stage - with founder access, real mandate, partners like Bose in the building, and global ambition. This is one of those times.