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Area Sales Manager

Head Loyalty & Referral Sales, GPL Mumbai HO Key responsibilities: Loyalty Program Strategy & Execution - Design and implement a comprehensive loyalty frameworkincluding rewards, referral, and loyalty-depth initiativesto maximize repeat sales, deepen customer engagement, and drive advocacy. Referral Network Management - Build and manage referral programs via digital platforms (e.g., Ambassador portal), ensuring high activation from existing customers and conducting top-customer outreach for continuous improvement. Cross-functional Engagement & Team Leadership - Lead CRM, Customer Care, and Sales teams in executing loyalty campaigns, events, and activations. Mentor Loyalty Managers, CRM Analysts, and Campaign Specialists, as well as liaise with external agencies/vendors. Customer Relationship Management - Leverage CRM platforms to capture and analyze customer interactions, ensuring complete data integrity, and overseeing the accrual and timely payout of referral rewards in coordination with Finance and Compliance. Event & Activation Oversight - Plan, coordinate, and monitor eventssuch as loyalty workshops, society and customer-care activation, sensuring consistent execution standards and stakeholder alignment. Process Governance & System Compliance - Ensure full compliance with referral logging in CRM (100% data capture) and adherence to payout timelines. Streamline end-to-end processes for efficiency and audit readiness. Customer-Centric Product Innovation - Spearhead new service launchsuch as rental/resale offerings tailored to loyalty customersenhancing the loyalty value proposition and building sustainable secondary revenue opportunities. Skills Required: Strategic Loyalty & Sales Leadership - Proven expertise in designing loyalty/rewards/referral programs in real estate, FMCG, retail, or financial services Data & CRM Acumen - Deep experience in CRM platforms (Salesforce, HubSpot) with strong analytical capabilities to track KPIs (retention, NPS, referral rates) Customer & Stakeholder Engagement - Demonstrated ability to nurture client relationships, elevate top customer engagement, and interface effectively with cross-functional teams Operational Excellence - Excellent project management and process discipline, with focus on compliance, timely execution, and system adherence Team & Vendor Leadership - Track record of building and leading teams (loyalty managers, CRM analysts, campaign leads) and managing agency/vendor partnerships Innovative & Tech-Savvy Persona - Ability to leverage omnichannel platforms, personalization, gamification, and AI-driven insights to enhance loyalty engagement Regulatory Awareness - Understanding of Indian data privacy norms and RERA compliance relevant to consumer programs Qualification & Experience: Education - MBA/PGDM in Marketing/Sales/Strategy; Bachelors degree plus strong experience considered Experience - 12-15 years total, with - 5 years in loyalty/CRM/customer retention roles; a minimum of 3 years in real estate or comparable high-ticket sectors Domain Knowledge - Proven success in loyalty or loyalty-sales in real estate, BFSI, retail, or consumer goods Technical Certifications - Proficiency in CRM software & analytics tools; certifications like CLMP, data analytics are desirable

Mumbai

Godrej Properties - Head - Loyalty & Referral Sales 

Job Description for Godrej Properties - Head - Loyalty & Referral Sales  in Godrej Industries Ltd in  Mumbai for (10-15) years of experience. Apply Now!

Godrej Properties - Head - Loyalty & Referral Sales  | iimjobs.com