Godrej Properties - Deputy General Manager - Marketing - IIM/ISB/MDI/FMS

Description:

- The DGM Marketing will lead and drive regional marketing strategy, brand positioning, and project marketing initiatives across the portfolio.

- The role will be responsible for end-to-end planning and execution of ATL & BTL campaigns, corporate branding, customer experience management, media strategy, research, PR, and sales enablement

Role & responsibilities:

- Develop and execute regional marketing strategies aligned with overall business objectives.

- Lead project launches and sustenance campaigns to drive sales momentum.

- Define segmentation strategy across investor, NRI, corporate, and end-user audiences.

- Ensure strong brand positioning and consistent brand health across all projects.

- Plan and deliver integrated ATL & BTL campaigns with measurable ROI.

- Approve campaign concepts, creatives, messaging, and media plans.

- Drive exhibitions, CP meets, activations, and customer engagement initiatives.

- Oversee development of brochures, AVs, renders, models, and sales kits.

- Enhance customer experience across key milestones from booking to handover.

- Conduct market research, competitor analysis, and customer behavioral mapping.

- Lead PR initiatives, partnerships, award submissions, and brand alliances.

- Manage marketing budgets, optimize spends, and ensure vendor performance.

- Ensure compliance with internal processes, timelines, and governance standards.

- Build, mentor, and lead a high-performing marketing team, including recruitment and development.

Preferred candidate profile:

Who are we looking for?

- Qualification: MBA from a top-tier B-school

- Experience: 5 to 7 years of experience