GoComet - Manager - Customer Marketing

Manager - Customer Marketing

Description:

We are looking for a Customer Marketing Manager to help expand our presence within large enterprise groups where we already have an active customer relationship.

This role focuses on:

- Creating strong customer success stories

- Driving customer advocacy

- Supporting account expansion across group companies and regions

This is not a demand-generation or brand marketing role.

The role works closely with Key Account Managers (KAMs) and Account Development Representatives (ADRs).

Key Responsibilities:

Customer Stories & Proof Points

Develop:

- Case studies

- One-pagers

- Executive briefs

Convert customer outcomes into:

- Group-relevant

- Industry-relevant

- Persona-specific narratives

- Ensure content is usable by KAM for enterprise conversations

Customer Advocacy & References:

- Identify happy customers and onboard them into advocacy programs

Manage:

- Reference requests

- Approval processes

- Usage tracking

Enable customers to:

- Participate in webinars

- Speak in internal sessions

- Act as references for expansion opportunities

- Account Expansion Enablement

Partner with KAMs to:

- Support cross-entity expansion efforts

- Prepare executive-level pitch material

- Customize messaging for different group entities

Work with ADRs to:

- Leverage org intelligence

- Identify advocacy opportunities within group accounts

- Customer Programs & Events

Execute:

- Customer-led webinars

- Industry-focused sessions

- Closed-door roundtables (virtual / in-person)

- Coordinate logistics, content, and follow-ups

- Measurement & Reporting

Track:

- Customer advocacy activities

- Engagement across group accounts

- Expansion enablement usage

Share insights on:

- What resonates with enterprise customers

- Expansion blockers and opportunities

Who Should Apply:

Must-Have:

4 to 6 years of experience in:

- Customer marketing

- B2B marketing

- Enterprise marketing

Experience working with:

- Enterprise or mid-market customers

- Sales and account teams

- Strong content creation and storytelling skills

- Comfortable interacting with customers and internal stakeholders

Good-to-Have:

- SaaS / Platform / Enterprise tech experience

Exposure to:

- ABM

- Strategic account marketing

- India + APAC markets

- Experience running webinars or customer programs