Title: GTM Specialist

What You'll Own:

GTM Data, Database & Account Intelligence:

- Own and maintain the marketing database, ensuring data quality, enrichment, hygiene, and compliance.

- Segment audiences based on industry, persona, buying stage, account tier, engagement behavior, and intent signals.

- Enrich accounts and contacts using firmographic, technographic, behavioral, and intent data.

- Build and maintain account intelligence for strategic accounts within our Book of Accounts.

- Identify relevant buying signals and triggers that indicate when an account may be ready for outreach.

- Map relevant personas and buying committees within target enterprise accounts.

- Continuously improve the quality and depth of account and contact intelligence.

Intent-Led Marketing Campaigns:

- Build and manage intent frameworks across GTM and intent-data platforms to identify accounts showing buying intent based on relevant market and account signals.

- Build workflows to identify, enrich, and prioritize accounts showing meaningful buying intent.

- Identify the right contacts and personas to engage within those accounts.

- Develop personalized email campaigns based on the specific intent signal, account context, and buyer persona.

- Partner with BDRs to ensure high-intent accounts are acted on quickly.

- Build automated workflows that trigger the right marketing or outbound action when an account demonstrates intent.

- Measure and optimize intent-led campaigns based on engagement, meetings, and pipeline generated.

ABM for the Book of Accounts:

- Build and execute 1:1, 1:few, and 1:many ABM campaigns.

- Develop account-specific and persona-specific messaging for strategic accounts.

- Monitor account-level engagement and identify opportunities for deeper penetration.

- Build campaigns around relevant account triggers, business events, intent, and engagement.

- Partner closely with Sales to align account priorities, messaging, and outreach.

- Create personalized multi-touch journeys across email and other GTM channels.

- Continuously measure account engagement, meetings, and pipeline generated from ABM programs.

Email & GTM Campaign Execution:

- Write compelling email copy tailored to different personas, including Supply Chain Leaders, Digital Transformation Heads, and Logistics Leaders.

- Build multi-touch nurture journeys based on audience, buying stage, engagement, and intent.

- Partner with Product Marketing, Content, Events, and Sales to build email campaigns around product launches, customer stories, reports, research, and other demand-generation initiatives.

- Continuously test messaging, CTAs, sequencing, and timing to improve performance.

- Monitor email deliverability, sender reputation, engagement, and conversion metrics, and proactively optimize performance.

- Use AI to improve research, personalization, segmentation, and campaign execution.

AI & GTM Automation:

- Build AI-assisted workflows for account research, enrichment, segmentation, and personalization.

- Use AI to identify patterns and signals across account and prospect data.

- Automate repetitive GTM, research, and campaign workflows.

- Experiment with AI agents and emerging GTM technologies to improve marketing and sales productivity.

- Connect AI and GTM tools using APIs, MCPs, webhooks, and automation platforms.

- Continuously identify manual processes that can be automated.

- Turn successful AI and automation experiments into scalable GTM workflows.

What You'll Work With:

- You'll work across a modern GTM technology stack, which will include:

- Hubspot, Smartlead, Instantly, Clay.

- LinkedIn / Sales Navigator.

- Intent-data platforms.

- Automation platforms such as Make, Zapier, or n8n.

- AI / LLM platforms.

- APIs, webhooks, and integrations.

- Analytics and reporting systems.

- Clay certification is preferred.

What We're Looking For:

- 3 - 6 years of experience in B2B SaaS Marketing, GTM, Growth, Marketing Operations, or a similar role.

- Experience working with APIs, AI agents, MCPs, or automation workflows.

- Strong understanding of B2B marketing and enterprise GTM.

- Hands-on experience with email marketing, audience segmentation, and lifecycle campaigns.

- Experience running ABM and personalized outbound campaigns.

- Strong understanding of intent signals and how they can be used to drive targeted outbound campaigns.

- Strong data orientation with experience in database management, enrichment, and segmentation.

- Excellent copywriting skills with the ability to adapt messaging across different personas and buying stages.

- Experience working with CRM, marketing automation, and GTM technologies.

- Comfortable using AI, APIs, and automation tools to improve GTM execution.

- Strong analytical mindset with the ability to connect GTM activities to meetings, pipeline, and revenue.

- Ability to work closely with Sales, Product Marketing, Content, Events, and other GTM teams.