Location : Gurugram, India

Experience : 3-8 Years

Industry : Consumer Tech / D2C / Lifestyle / Electronics

Function : Product Marketing & Category Growth

About GOBOULT

GOBOULT is one of India's fastest-growing wearable brands, disrupting the consumer tech space with high-performance audio and lifestyle products. As a challenger brand built in the digital era, we combine bold storytelling, sharp performance marketing, and deep community engagement to scale across D2C, marketplaces, and retail.

We are now looking for a Product Marketing Manager who can own category growth end-to-end - from positioning and GTM to performance tracking and lifecycle management.

What You'll Do

Product Positioning & Messaging

- Own product positioning, value proposition, and messaging frameworks across categories.

- Translate product features into compelling consumer benefits.

- Craft differentiated narratives tailored to Gen Z & millennial audiences.

- Build sharp competitive comparison and pricing strategy frameworks.

Category Ownership & Revenue Growth

- Drive category P&L thinking in partnership with Growth and Ecom teams.

- Identify whitespace opportunities and demand gaps in the market.

- Shape category roadmaps based on consumer insights, trend analysis, and performance data.

- Build consumer segmentation and targeting strategies aligned to D2C dynamics.

GTM Strategy & Launch Excellence

- Lead end-to-end Go-To-Market strategy for new launches and feature rollouts.

- Own pre-launch buzz, launch campaigns, and post-launch optimization.

- Define channel mix across D2C, marketplaces, performance, influencer, and retail.

- Build structured launch playbooks and post-mortem frameworks for continuous improvement.

Performance-Led Product Marketing

- Partner closely with Performance Marketing to ensure messaging drives conversion.

- Define KPIs across awareness, consideration, and purchase.

- Analyze campaign, funnel, and retention data to iterate on positioning and creatives.

- Build attribution-aware brand-performance campain

Content, Influencer & Community Alignment

- Collaborate with Creators and Influencer teams to ensure product storytelling feels native and high-conversion.

- Develop product-focused content frameworks (landing pages, ads, PDP storytelling, video scripts, etc.).

- Leverage UGC and community proof points to strengthen product credibility.

Cross-Functional Leadership

- Act as the bridge between Product, Brand, Growth, and E-commerce.

- Translate business objectives into marketing roadmaps.

- Drive alignment between inventory planning, campaign calendars, and revenue goals.

- Work directly with Founders on high-visibility product lines.

What We're Looking For

- 3-8 years in Product Marketing / Category Marketing / Growth Marketing roles.

- Experience in D2C, consumer tech, electronics, lifestyle, or fast-moving consumer categories.

- Proven track record of leading product launches and driving revenue impact.

- Strong understanding of performance metrics (CAC, ROAS, LTV, CVR, AOV, retention).

- Ability to connect storytelling with measurable growth outcomes.

- Comfortable in fast-paced, high-autonomy, founder-led environments.

- Deep interest in youth culture, tech trends, creators, and digital ecosystems.

Ideal Candidate

- MBA from Tier-1 institute preferred.

- Strong analytical ability; advanced Excel/Google Sheets skills.

- Experience managing category P&L is a plus.

- FMCD experience will be an added advantage.

- Excellent written and verbal communication.

- Prior team management experience preferred.

Why GOBOULT?

- End-to-end category ownership - not just campaign execution.

- Direct exposure to founders and leadership.

- High-growth environment with real revenue accountability.

- Opportunity to build the next big consumer tech brand in India.