Goanalitica - Marketing Manager

Manager Marketing

We are seeking a Data-driven and strategic Marketing Manager Demand Generation to lead pipeline growth, lead generation for our B2B IT services.

This role will focus on developing, executing, and optimizing multi-channel campaigns to drive high-quality leads and revenue for our sales teams.

Key Responsibilities

- Demand Generation Strategy: Develop and execute demand generation programs, including paid media, email marketing, SEO, content marketing, and webinars to generate MQLs and SQLs.

- Campaign Execution & Optimization: Create and manage integrated multi-touch campaigns targeting key industries and personas, optimizing for conversion and engagement.

- Lead Nurturing: Design and implement

- Lead nurturing programs using marketing automation tools (e.g., Marketo, HubSpot, Pardot) to accelerate the buyers journey.

- Performance Tracking & Reporting: Use analytics and marketing dashboards to track KPIs, measure ROI, and optimize campaign performance.

- Content & Messaging: Work with content, SMEs, and service line teams to develop compelling thought leadership, case studies, landing pages, and email sequences that resonate with IT decision-makers.

- Event & Webinar Marketing: Plan and promote virtual and in-person events to engage prospects and customers.

- Partnership & Vendor Management: Manage relationships with agencies, media partners, and technology vendors to enhance campaign performance.

Qualifications & Experience

- 5+ years of experience in B2B demand generation, digital marketing, or growth marketing in the IT services, SaaS, or technology space.

- Proven track record in ABM, paid media (LinkedIn, Google Ads), and marketing automation tools (HubSpot).

- Strong understanding of buyer journeys, intent-based marketing, and conversion rate optimization (CRO).

- Experience working closely with sales teams to drive pipeline and revenue impact.

- Data-driven mindset with expertise in Google Analytics, CRM (Salesforce), and performance marketing metrics.