Founders Office - GTM Lead

Location: Marathahalli, Bangalore (Work from Office)

Experience: 5-8 Years

Employment Type: Full-Time

About ZenStatement:

ZenStatement is an AI-powered Finance SaaS platform helping modern finance teams simplify reconciliation, compliance, and reporting across marketplaces and payment ecosystems.

We are an early-stage startup actively building and scaling. Rather than operating with fixed playbooks, we are shaping the category, refining our narrative, and continuously discovering what resonates best with the market.

This role sits within the Founders Office, working closely with leadership where strategy, execution, and business outcomes come together.

About the Role:

As the Founders Office - GTM Lead, you will own the end-to-end go-to-market motion, translating product capabilities into market impact.

This is a strategic yet highly execution-focused role, responsible for positioning, messaging, product launches, growth initiatives, acquisition strategies, and distribution.

Success in this role will be measured not only by execution but also by adoption, engagement, and pipeline impact.

We are looking for someone who can think strategically, move quickly, simplify complexity, and independently drive initiatives from concept to execution in a fast-paced startup environment.

Key Responsibilities:

Go-to-Market Strategy & Execution:

- Own product positioning, messaging, narratives, and GTM execution.

- Lead end-to-end product and feature launches, from narrative development to rollout and adoption.

- Build and execute GTM plans across acquisition, content, distribution, and sales enablement.

- Continuously refine messaging based on customer insights, sales feedback, product updates, and campaign performance.

- Ensure launches drive measurable business outcomes rather than just awareness.

Growth & Acquisition:

- Own growth experiments and customer acquisition initiatives across organic and paid channels.

- Improve conversion journeys across the website, campaigns, onboarding flows, and product activation experiences.

- Partner closely with founders to identify and scale growth opportunities.

Cross-Functional Collaboration:

- Work closely with Product, Sales, and Founders to align product direction with market needs.

- Collaborate with the Product Marketing team to translate narratives into high-quality content, collateral, and campaigns.

- Build lightweight but effective GTM processes that support a rapidly evolving business.

What We're Looking For:

- Strong understanding of product positioning, messaging, launches, and GTM strategy.

- Ability to independently drive initiatives and deliver measurable business outcomes.

- Experience in acquisition, growth, and distribution within SaaS or startup environments.

- Excellent communication skills with the ability to simplify complex concepts.

- Strong problem-solving skills and a bias for action.

- Comfortable operating in ambiguous and fast-moving environments.

Success Metrics:

Ownership:

- Ability to independently drive GTM initiatives from ideation to execution.

Clarity of Thought:

- Ability to simplify complex products and market dynamics into compelling narratives.

Early-Stage Adaptability:

- Comfort with ambiguity, rapid iteration, and evolving priorities.

Business Impact:

- Focus on adoption, engagement, pipeline creation, and measurable business outcomes rather than marketing output alone.