The Opportunity: Building a Revenue Engine from Zero

You're not just joining as a Product Manager you're stepping into the role of a product founder who will single-handedly design, test, and prove a monetization model that could define how millions of women globally consume melodrama content.

We're building something that doesn't quite exist yet: a global drama-first OTT platform that combines the storytelling power of Korean dramas, Latin telenovelas, and melodramas from every corner of the world, wrapped in gamification mechanics that make consumption irresistibly engaging, powered by a usage-based revenue model that grows precisely with user engagement.

Here's what makes this role extraordinary:

You'll have complete ownership over figuring out how to make this profitable. Not optimizing an existing model creating one from scratch.

The Challenge: Revenue Model Product-Market Fit

Your singular focus for the first 6-12 months will be achieving revenue model PMF.

Here's the specific success criteria that will make or break this product:

- For every piece of content we acquire or produce, the revenue it generates (minus customer acquisition costs) must equal its production cost within 3-4 months.

- You won't have benchmarks to follow. You won't have best practices to copy. You'll be inventing a monetization model that balances user accessibility (so global audiences can afford it) with revenue velocity (so each content asset pays for itself quickly).

What You'll Actually Be Doing

Monetization Discovery & Design

You'll spend your first months understanding how women consume melodrama content globally, what they're willing to pay for, and how much. You'll design and test

multiple monetization approaches simultaneously:

- Usage-based models where heavy watchers pay more, casual viewers pay less

- Gamified progression systems that encourage deeper engagement and higher spending

- Global pricing strategies that work across diverse economic markets

- Content unlocking mechanisms that balance free access with revenue generation

- You'll run rapid experiments across different user segments, geographic markets, and content types to discover which combinations create sustainable unit economics.

Gamification Strategy:

This isn't about adding badges and points to a video app. You're designing psychological engagement loops that make users want to watch more content more frequently. Think about:

- Daily habits that bring users back consistently

- Progression systems that make completing episodes feel rewarding

- Social mechanics that leverage melodrama's inherently social nature

- Discovery pathways that guide users to content they'll love (and pay for)

The gamification must directly serve monetization every game mechanic should either encourage consumption, increase willingness to pay, or improve retention.

Global Product Strategy

You're building for women worldwide who love emotional storytelling from K-drama fans in Southeast Asia to telenovela audiences in Latin America to Bollywood serial viewers in India. Your product decisions need to work across:

- Multiple languages and localization requirements

- Vastly different price sensitivities (what works in Singapore won't work in India)

- Cultural preferences for different story formats and consumption patterns

- Device capabilities (high-end smartphones in Seoul vs. budget Android in rural markets)

Team Leadership & Execution

You'll lead a small, focused team of 5-6 people including developers and UX designers. This isn't about managing it's about leading discovery. You'll need to:

- Guide technical decisions around monetization infrastructure, analytics, and user experience

- Drive rapid prototyping and testing of different revenue models

- Make data-driven decisions about which experiments to continue, pivot, or kill

- Maintain team focus on the revenue model PMF goal amid countless possible features and optimizations

What We're Looking For

The Right Mindset

- Comfort with uncertainty: You thrive when there are no playbooks to follow

- Revenue obsession: You understand that without sustainable monetization, great products die

- Global thinking: You can design for diverse markets and price sensitivities simultaneously

- Experimentation discipline: You know how to test fast, fail fast, and iterate intelligently

The Right Experience

- 2-5 years of product management with demonstrated success in monetization

- Background in gamification-driven industries (gaming, quick commerce, fantasy -sports, betting, or similar) where engagement directly drives revenue

- Experience with usage-based or consumption-based pricing models

- Track record of building/scaling consumer products with complex user journeys

- Strong analytical skills for designing and interpreting monetization experiments

What You'll Love About This Role

- Complete ownership: This is your product to build, test, and prove

- Global impact: Success means influencing how millions consume entertainment

- Intellectual challenge: Solving a monetization puzzle that hasn't been cracked yet

- Team leadership: Building and leading your own small, focused team

- Clear success metrics: You'll know exactly whether you're succeeding

What Will Challenge You

- No roadmap exists: You'll be creating the strategy as you execute it

- Multiple variables: Content, audience, pricing, gamification, and global markets all need to work together

- Time pressure: The 6-12 month timeline to prove the model is real

- Revenue accountability: Your decisions directly determine whether this company succeeds or fails

The Reality Check

This role will only work for someone who gets energized by ambiguity and complexity. If you prefer optimizing existing products or following established playbooks, this isn't for you.

But if you've ever wanted to build something completely new, prove a business model from first principles, and potentially create the template for how global content monetization works in the mobile-first era this might be the opportunity you've been waiting for.

You'll either figure out how to make melodrama content profitably scalable across global markets, or you'll learn exactly why it doesn't work. Either way, you'll be the expert on something that doesn't exist yet.

Ready to build a revenue engine from zero?