About us

Founded in 2014 by Amit Khatri and Gaurav Khatri, Noise was born with a bold mission: to democratize connected lifestyle technology for every Indian.

With an unwavering focus on consumer-first innovation, this homegrown brand has consistently pushed boundaries, introducing industry-defining breakthroughs across wearable tech, audio, and connected devices.

Today, with a vibrant community of over 40 million users, Noise is India's #1 smartwatch brand and the #2 brand in Truly Wireless Audio, testament to its relentless pursuit of excellence.

Noise's journey of innovation and impact has earned recognition both nationally and globally, with prestigious honors, including the Economic Times Startup Award (2022), Forbes Leadership Awards (2023), Red Dot Design Award (2024), and Mobile India Awards (2025).

In a landmark moment, Noise recently welcomed global audio giant Bose as a strategic investor, marking a bold step forward in its mission to redefine the future of audio and connected tech on a global scale.

Join us as we continue to shape the sound of tomorrow.

About the Role

Noise is looking to hire a Business Head to incubate, launch, and scale a new category/business vertical. This is a 0- 1 leadership role with full ownership of strategy, execution, and P&L.

Key Responsibilities

1) Business Strategy & Category Creation

- Identify and evaluate new category opportunities aligned with Noise's long-term vision

- Conduct market sizing, consumer insights, competitive analysis, and opportunity assessment

- Define value proposition, pricing strategy, positioning, and GTM approach

- Build robust business cases and financial models to support investment decisions

2) P&L Ownership & Financial Performance

- Own end-to-end P&L including revenue, margins, costs, and profitability

- Set short- and long-term targets (revenue, contribution margin, scale milestones)

- Drive cost discipline while enabling growth and innovation

- Track performance via dashboards, reviews, and operating metrics

3) Execution & Cross-Functional Leadership

- Translate strategy into clear execution plans and milestones

- Work closely with Product, Supply Chain, Marketing, Sales, Ops, Finance, and Tech

- Ensure timely product launches, inventory readiness, channel execution, and marketing rollout

- Resolve execution bottlenecks and make fast, data-backed decisions

4. Go-To-Market & Scaling

- Design and execute GTM strategy across online and offline channels

- Drive customer acquisition, retention, and category adoption

- Identify growth levers: pricing, bundles, channels, partnerships, adjacencies

- Scale the business from pilot - launch - sustained growth

5. Team Building & Leadership

- Build and lead a high-performing category team as the business scales

- Set clear goals, decision rights, and operating rhythms

- Act as the single-threaded owner for the category internally

- Influence without authority in a fast-paced, matrixed environment

6. Stakeholder Management & Leadership Visibility

- Work closely with founders and senior leadership on strategy and reviews

- Present business updates, risks, and growth plans clearly and crisply

- Act as the internal "CEO" for the category

The Ideal Noisemaker

- 8-12 years of experience in business leadership, strategy, category creation, or new business incubation roles

- Strong exposure to commercial decision-making, unit economics, and business performance management, with a clear aspiration to take on full P&L ownership

- Experience building or scaling a consumer technology or lifestyle brand, preferably in high-growth environments

- Prior exposure to wearables, consumer electronics, IoT, or digital product ecosystems is a strong plus

- Demonstrated ability to lead end-to-end go-to-market strategy and execution, including pricing, channel strategy, launches, and scale-up

- Proven track record of translating strategy into execution, driving cross-functional alignment, and delivering high-growth outcomes