GO DESi - Trade Marketing Manager

Role: Trade marketing Manager

Location: RR Nagar Bengaluru

About the Role: We are looking for a strategic and hands-on Trade Marketing Manager to bridge the gap between our marketing and sales teams. You will drive product demand and visibility for our chatpata treats across retail, modern trade, and distribution channels. This role is pivotal in ensuring GO DESi products stand out in a highly competitive FMCG landscape and requires a strong commercial mindset to coordinate complex product initiatives across various retail touchpoints.

Key Responsibilities:

- Trade Strategy Development: Design and execute targeted trade marketing campaigns and promotional activities tailored to distributors, wholesalers, and retail partners.

- In-Store Excellence: Manage and optimize point-of-sale materials (POSM), product displays, and planograms to maximize brand presence and drive sell-through.

- Budget & ROI Management: Oversee the trade marketing budget, tracking spending efficiency and analyzing the return on investment for all promotional initiatives.

- Sales Enablement: Equip the sales team with actionable data insights, marketing tools, and brand materials needed to effectively engage channel partners.

- Market Intelligence: Monitor competitor activities, analyze category trends, and track sales data to make proactive, data-driven adjustments to the retail go-to-market strategy.

- Sales productivity and incentive modelling: Manage BAU activities of salesman productivity, attendance tracking and incentive design and rollout.

Qualifications:

- Strong commercial acumen with a deep understanding of traditional and modern retail dynamics.

- Excellent project management, negotiation, and analytical skills, with proficiency in tracking performance metrics.

- A proactive team player with the ability to collaborate cross-functionally across sales, marketing, and supply chain.