GO DESi - Senior Manager - Sales

Description:

Senior Manager - Sales (General Trade Lead) [South Region]

Location: Bengaluru

Work Schedule: Monday to Saturday (2 Saturdays off per month)

Language Requirement: Proficiency in Kannada is mandatory

About GO DESi:

GO DESi is a fast-growing packaged food brand dedicated to making authentic regional DESi products popular and accessible. Our flagship product, DESi POPz, sells over 9 million units monthly. Our portfolio also includes DESi Meetha, DESi Mints, and DESi Bytes. We maintain a fully integrated supply chain from sourcing to manufacturing, ensuring quality and authenticity. GO DESi values sustainable business practices centered on win-win growth for all stakeholders.

Role Overview:

We are looking for an experienced, proactive, and result-oriented Senior Manager - Sales to lead and expand our general trade presence across the South region. The ideal candidate will have a deep understanding of general trade dynamics in FMCG, experience scaling startup brands, and a strong network in the regional trade. Excellent negotiation, leadership, and execution skills are essential to drive sales growth and market penetration.

Key Responsibilities:

- Accountable for achieving sales targets and profitability in the general trade channel across the South region.

- Develop strong relationships with distributors, wholesalers, and retailers to secure and grow shelf space.

- Identify and onboard new distributors and retail outlets to expand market reach.

- Design and implement region-specific trade strategies, including SKU selection, pricing models, and promotional campaigns.

- Monitor and optimize trade spends, discounts, and incentive programs to maximize ROI.

- Collaborate cross-functionally with supply chain, marketing, and finance teams to ensure smooth operations and sales execution.

- Ensure compliance with trade policies, contractual agreements, and in-store execution standards.

- Analyze sales data, competitor activity, and market trends to adjust strategies and improve sales performance.

- Resolve operational issues such as stock out, payments, and delivery challenges promptly.

- Lead and mentor sales teams to enhance productivity and motivation.

Candidate Profile:

- Minimum 5 years of proven experience in a General Trade sales role within FMCG.

- Demonstrated success in scaling brands in the South Indian general trade market.

- Strong network amongst distributors, wholesalers, and retailers in the region.

- Excellent negotiation, relationship-building, and communication skills.

- Strong analytical capabilities to interpret sales performance and market data.