Global Product Marketing Manager - Application Security

Job Title: Global Product Marketing Manager Application Security

Location: Bangalore (Hybrid)

Key Responsibilities:

- Lead global product marketing initiatives for application security solutions across multiple geographies (NA, EMEA, APAC).

- Manage and mentor cross-functional global teams, aligning on GTM strategies, campaigns, and product launches.

- Develop and execute go-to-market strategies, product positioning, and messaging for cybersecurity solutions.

- Translate complex application security concepts (SAST, DAST, IAST, SCA) into clear, compelling marketing materials.

- Collaborate with sales teams to create enablement tools, training materials, and competitive playbooks.

- Analyze market trends, customer feedback, and competitive landscape to drive data-driven marketing decisions.

- Manage product marketing budgets to maximize ROI and campaign effectiveness.

- Ensure alignment with DevSecOps and SDLC processes in product marketing initiatives.

Requirements:

- Proven experience in global product marketing for cybersecurity or application security products.

- Strong understanding of application security concepts and DevSecOps processes.

- Ability to manage and lead global teams across multiple geographies.

- Excellent marketing, analytical, and communication skills.

- Willingness to work in various geo time zones.