Global Head Marketing JOB DESCRIPTION : Position : Head - Product Marketing Responsibilities : - Drive strategic marketing direction. Build and collaborate with other marketing functions such as revenue marketing, brand marketing, corporate marketing, and field marketing teams. - Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings. - Understand market trends, customer requirements, usage and buying behavior to better identify market opportunities and customer demand for product offerings. - Define market segmentation and develop the right marketing strategy that maps to target buyer, business problems, and IT/Engineering initiatives aligned with the business opportunity. - Develop and own product positioning, messaging and value propositions that differentiate solutions in the marketplace. - Translate product functionality and benefits into a go-to-market strategy. - Use customer and competitive research to influence product strategy and drive effective messaging. - Develop and own cross-team marketing campaigns and GTM process to ensure successful, integrated launches for new product features and solutions. - Educate sales, product management, and marketing team about competitive landscape and competitor offerings. - Craft engaging audience-specific marketing assets and content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers, demos, technical blogs and sales playbooks that can be utilized globally. - Create a customer reference program to engage our customers and to showcase customer success and value realization achieved. - Define and execute sales enablement strategy for sales/business development, field, solution architect and partner-facing roles. - Develop content and sales tools to accelerate conversion rates at each stage of the sales funnel. - Gather competitive intelligence on our key competitors and develop differentiation materials for the field and for external consumption. - Drive key marketing initiatives with technical partners and channel. - Partner with the Marketing & Sales Development team to build and execute campaigns. - Conduct ROI/TCO analysis and develop content to help customers make the business case. - Develop and implement analyst engagement strategy and support industry analyst briefings. - Shape and execute PR strategy. - Define team's strategy, budget, hiring and OKR's to build and measure team results. - Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.

Chennai

Global Head - Marketing - IT 

Job Description for Global Head - Marketing - IT  in Hunterz Research in  Chennai for (15-20) years of experience. Apply Now!