Performance Marketing Specialist - FMCG Company - Mumbai at Gits Food
Role & responsibilities
- Optimize, Monitor and deeply analyze performance marketing campaigns across various e-commerce platforms including Amazon, Flipkart, Big Basket, Blinkit, Swiggy, and Zepto.
- Work closely with the Agency to get the maximum ROI possible from the campaigns.
- Analysis of Data available on Amazon Pi, Flipkart IRIS and other portals of Q-coms
- Monitor budget utilization for marketing campaigns across different platforms.
- Create performance reports.
- Stay updated on the latest trends and best practices in e-commerce and performance marketing.
Preferred candidate profile:
- Advanced proficiency in Excel, including complex formulas, pivot tables, and data visualization.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Experience with data analysis tools and techniques.
- Excellent communication and interpersonal skills.
- 2-3 years of experience in e-commerce performance marketing.
Desired Skills
- Proven experience in performance marketing for e-commerce, particularly on platforms like Amazon, Flipkart, Big Basket, Blink it, Swiggy, and Zepto.
- Familiarity with SEO and content marketing strategies for e-commerce.
Soft Skills
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Creative problem-solving abilities.
- High attention to detail and organizational skills.