Ghanta Foods - Area Sales Manager - General Trade

Job description:

Roles and Responsibilities:

- To help set up the entire distributor network for designated area

- To help lead a sales force that will comprise of ISR off payroll and Territory Sales In charge / Sales Officer/SE in the company Payroll

- To ensure pladis product portfolio is successfully launched in this region to the extent of the distribution objectives set.

- To ensure that the sales volume and value generated on an on-going basis is as per the potential identified of that region.

- To be the administrative head of the TSIs in the region, and be their supervisor, coach, mentor and controller.

- To achieve annual sales and distribution targets

- To implement appropriate distribution strategies to maximise revenue growth through the stockists

- Responsible for Channel Management in terms of establishing Performance Evaluation system & parameters & monitoring both the Stockist Salesman & TSIs on those.

- Monitoring budget allocation and expenditures to bring in Administrative controls in terms of T&E/ S&D and Promotion.

- Sales forecasting.

- Control damages and maintaining stock hygiene at CFA/ RS/ Retail levels

- To ensure Stockist infrastructure and investment in line with business plans

- To execute BTL activities as per defined expectation and within approved budgets