Market Research Analyst - Solar Energy Domain

Job Description:

A Market Research Analyst in the solar domain is responsible for analyzing market trends, customer needs, competitive landscapes, and policy frameworks to help solar companies make data-driven business decisions. The role involves gathering and interpreting data related to solar technologies, pricing models, supply chains, market demand, incentives, regulations, and competitor activities.

Key Responsibilities:

1. Market Analysis & Insights:

- Conduct detailed market research on solar PV, solar rooftop, utility-scale projects, solar EPC, BESS (battery storage), and related technologies.

- Track global and regional solar market trends, demand forecasts, pricing trends (modules, inverters, batteries), and capacity installations.

- Analyze policy updates, renewable energy targets, incentives, and regulatory frameworks across markets.

2. Competitor & Industry Analysis:

- Identify key players across modules, inverters, EPC companies, IPPs, and storage manufacturers.

- Compare pricing strategies, market share, product offerings, and technology differentiators.

- Build competitor intelligence reports and benchmarking dashboards.

3. Customer & Demand Research:

- Conduct surveys, interviews, and field research to understand customer preferences in residential, C&I, and utility segments.

- Analyze adoption barriers, cost-benefit expectations, and technology preferences (mono PERC, TOPCon, HJT, BIPV, hybrid inverters, etc.)

4. Data Modelling & Forecasting:

- Develop solar market forecasting models (e.g., CAGR projections, scenario-based models).

- Use financial and technical datasets to predict trends in module prices, energy yields, LCOE, and market growth.

5. Reporting & Presentation:

- Prepare market intelligence reports, whitepapers, and executive presentations.

- Provide inputs for strategy, product development, pricing, and business planning teams.

6. Cross-functional Collaboration:

- Support sales, marketing, product management, and strategy teams with data-driven insights.

- Participate in strategic planning and new market entry assessments.

Job Requirements Education:

Bachelor's or Master's in:

- Renewable Energy

- Engineering (Electrical, Mechanical, Energy, Environmental)

- Economics, Statistics, or Business Administration

- MBA in Marketing/Strategy (preferred)

Skills & Competencies:

Technical Knowledge (Solar Domain):

- Understanding of solar PV technologies (mono PERC, TOPCon, HJT, thin film).

- Knowledge of solar components: modules, inverters, structures, batteries, BOS.

- Familiarity with EPC project lifecycle, financing models, PPAs, LCOE, IRR, payback.

- Knowledge of policy and regulatory frameworks: MNRE, SECI tenders, state solar policies, global RE policies.

Analytical Skills:

Strong proficiency with data analytics tools:

- Excel/Google Sheets (advanced)

- Power BI / Tableau (preferred)

- Python/R (bonus)

- Ability to interpret market data, build forecast models, and create structured insights.

Research Skills

- Experience with:

o Market mapping

o Primary + secondary research

o Industry report development

o Competitive intelligence

Communication Skills

- Strong presentation and storytelling ability.

- Ability to simplify complex data for non-technical stakeholders.

Experience

3-5+ years of experience in:

- Renewable energy market research

- Consulting firms (energy domain)

- Solar companies (EPC, IPP, manufacturing)

- Energy analytics or policy research firms