Genpact - Omnichannel Analytics Lead - Pharmaceutical Vertical

Role Overview:

The Omnichannel Analytics lead will spearhead data-driven strategies within the pharmaceutical vertical, acting as a bridge between complex data sets and actionable commercial insights. You will work closely with global pharmaceutical clients to optimize their marketing and sales effectiveness across digital and traditional channels. By translating business challenges into analytical frameworks, you will directly influence how our clients engage with healthcare professionals and patients, ultimately driving better commercial outcomes and operational efficiency.

Location - Bangalore

Key Responsibilities:

- Design and implement advanced omnichannel analytics frameworks to measure the effectiveness of marketing campaigns across diverse pharmaceutical touchpoints.

- Lead the development of predictive models using Python and SQL to identify high-value customer segments and optimize resource allocation for sales teams.

- Collaborate with cross-functional stakeholders to translate complex business requirements into scalable data science solutions that enhance commercial performance.

- Oversee the end-to-end delivery of analytical projects, ensuring high-quality insights are communicated effectively to senior leadership and client stakeholders.

- Mentor junior data scientists and analysts to foster a culture of technical excellence and innovation within the pharmaceutical analytics practice.

Required Skillset:

- Demonstrated expertise in building and deploying advanced analytical models using Python and SQL within the pharmaceutical or life sciences domain.

- Proven ability to architect omnichannel strategies that integrate disparate data sources to provide a unified view of customer engagement.

- Strong proficiency in translating complex technical findings into strategic business narratives for non-technical stakeholders.

- Exceptional leadership skills with the ability to manage large-scale projects and influence decision-making at the executive level.

- 8 to 18 years of professional experience in data science and analytics, with a deep understanding of the pharmaceutical commercial landscape.

- Ability to thrive in a hybrid work environment in Bangalore, collaborating effectively with global teams across different time zones.

Work Model:

- Based in Bengaluru GCC.

- Hybrid work (23 days).

- US stakeholder collaboration hours: 2 PM 11 PM IST.

- Agile, cross-functional team environment focused on delivering measurable business impact.