Job: Generalist Marketer

Experience: 5 -11 years (Must be in B2B SaaS)

Location: Bangalore- Onsite only (No remote work available).

Time Zone: US (Night Shift).

Market Focus: Must have experience in the USA and currently serving the US market.

Startup Experience: The candidate must have worked in a startup environment

Key Skills:

- Experience in building from 0 to 1.

- Strong content writing skills.

- Event marketing expertise.

- CRM management experience.

- Budget management experience.

- Product marketing (PMM) knowledge.

- Strong understanding of marketing funnels.

About company:

It is a Y Combinator-backed startup, is transforming how insurers analyze loss-run data. We empower insurance carriers and MGAs to turn complex loss-run information into actionable insight shelping underwriters assess risk more efficiently and accurately. Our technology eliminates manual data entry, enhances underwriting precision, and delivers insightful loss summaries that drive better decision-making. With rapid adoption across the industry, we're now scaling our marketing efforts to fuel further growth and brand awareness.

What Were Looking:

We are hiring a Generalist Marketer to build and execute marketing initiatives, to drive events, brand awareness, lead generation, and customer marketing. This role is perfect for a hands-on, strategic marketer who thrives in a fast-paced startup environment and can balance content marketing, product marketing, event planning, and demand generation. If you love crafting compelling narratives, launching high-impact campaigns, and working closely with sales to drive business growth, we want to hear from you.

What Youll Be Doing:

1. Content & Product Marketing:

- Develop and execute content strategiesincluding thought leadership pieces, case studies, blogs, one-pagers, and product messaging.

- Work with sales and product teams to refine positioning and sales enablement materials.

- Own the creation of marketing collateral that supports outbound campaigns and customer engagement.

2. Events & Community Marketing:

- Lead its presence at major US insurance industry conferences, handling everything from logistics to engagement strategy.

- Plan and execute micro-events (private dinners, networking meetups) to foster relationships with underwriters, carriers, and brokers.

- Build and nurture an engaged community through targeted outreach and valuable content.

- Amplify events and community initiatives through media while securing industry recognition via PR and analyst reports like Gartner.

3. Demand Generation & Sales Support:

- Execute targeted demand generation campaigns to drive high-quality leads.

- Align marketing with sales to ensure a steady pipeline of prospects.

- Support ABM (Account-Based Marketing) initiatives with strategic content and outreach.

4. Full Funnel Reporting & Nurturing:

- Monitor and report on marketing funnel performance, building dashboards that provide actionable insights.

- Leverage data to identify trends, segments, and optimization opportunities across the GTM team.

- Craft targeted email campaigns to engage different CRM segments and convert warm leads into demo-ready opportunities.

What You Need:

- 5+ years of US experience in content marketing, product marketing, lead generation, and campaign optimization (preferably within B2B SaaS).

- Startup experience: comfortable operating in a fast-paced, high-growth environment.

- Experience in organizing and executing industry events, including conferences, executive dinners, and networking meetups.

Strong skills in:

- Marketing automation tools (HubSpot or similar).

- Google Analytics & Tag Manager for performance tracking.