General Trade Lead - D2C Footwear Startup

JD- General Trade Lead

Location: Delhi (Bahadurgarh)

About Us :

We are redefining sports footwear with innovation and accessibility. We aim to deliver high quality products tailored for the Indian market, focusing on comfort, performance, and affordability.

Key Responsibilities :

- 0 to 1GTSetup: Build the General Trade vertical from scratch-developing the go-to-market strategy, identifying key markets, and establishing the initial distribution network.

- Scale & Team Leadership: Transition from individual execution to building, leading, and mentoring a high performing sales team to scale the GT vertical.

- Market Expansion: Identify and onboard distributors, retailers, and channel partners to expand market coverage and penetration.

- Sales Planning & Execution: Develop and implement monthly, quarterly, and annual sales plans, ensuring achievement of revenue and distribution targets.

- Process & Compliance: Establish robust sales processes, credit policies, and trade marketing activities to ensure smooth operations.

- Cross-functional Collaboration: Work closely with marketing, supply chain, and finance teams to ensure seamless execution of sales strategies.

- Performance Tracking: Monitor sales performance, analyze data, and derive actionable insights to improve market share and profitability.

Qualifications & Experience :

- 6-7 years of sales experience, with at least 1-2 years of hands-on experience setting up a General Trade vertical from 0 to 1.

- Proven track record of scaling a GT vertical and leading a sales team to deliver growth.

- Strong understanding of distributor management, retail execution, and market expansion.

- Analytical mindset with the ability to translate data into actionable strategies.

- Excellent leadership, negotiation, and communication skills.